On 10/15/2016 03:34 AM, William Hale wrote: > On Fri, 14 Oct 2016 19:35:21 -0700 > Aaron Wolf <aa...@snowdrift.coop> wrote: > >> ``` >> With a road blocked by a snowdrift, everyone wants it cleared, but >> nobody wants to do it all themselves. Of course, nothing gets done if >> each of us waits for others to do the work. > > I think explaining the road imagery is important and should be > included. I mean we need to answer the "why" this stuff needs to be > fund somehow and that has always been a good hook. >
I think we have to accept that my longer initial explanation is the good thorough one that answers all the common questions and clarifies like a great, clear lecture. We just won't have time to make it right now for the launch, so we'll go with the shorter one. >> >> That's an example of the PUBLIC GOODS PROBLEM where we fail to >> cooperate enough to support resources that benefit everyone. > > Only need to reference / keyword once. > >> >> Public goods can also be things like music, software, movies, news, >> research… We'd all love to get these things for free with no >> limitations. But then how could we fund their development in the first >> place? > > I'm not sure that "free from limitations" gets the point across. > >> >> At Snowdrift.coop, we've created a new crowdmatching system to fund >> these types of projects while keeping them as free and open public >> goods. > > Free and open needs to be used only once and explained in a near by > sentence. > I really like it in the earlier sentence, so if we don't want the term twice, can you suggest a fully adequate substitute wording for one or the other case that still carries the meaning? I think if not, we accept there's some good about reinforcing it anyway. >> >> When supporting projects here, you don't risk volunteering alone, and >> there's no hyped-up, all-or-nothing, one-time campaigns. You just >> make a pledge that says, "l'll chip in a little more for each person >> who joins me!" And because we calculate our crowdmatching donations >> monthly, our system combines mutual assurance with sustainable >> funding and accountability. > > I would focus on two of the three or comma separate. This is the real > meat, maybe cut the cat around it? Don't reuse keywords and get it to > to like 30-45 seconds. > Could you give specific example of what you're suggesting here? > Otherwise, I liked the one you sent initially. It is pretty solid but > will take a fair amount of animation to make it look good before > attention wavers. > > That being said, if this launch is really targetting > the people who have been watching us for years, then this audio clip > may make a better impression. > > Thoughts? > >> >> Working together, we can clear the path to a free and open future for >> everyone! >> ``` >> > > Use the tagline here, "Crowdfunding for Public Goods". > > > I really do like the longer version and think it might hit home with > the long-term supporters. > > Mray, what do you think could be done to illustrate it? > > Wolftune and chreekat, be safe if the weather kicks up! > > > > _______________________________________________ > Design mailing list > Design@lists.snowdrift.coop > https://lists.snowdrift.coop/mailman/listinfo/design >
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