I would question that page level editing is actually "most important call to action on the page"
*Jared Zimmerman * \\ Director of User Experience \\ Wikimedia Foundation M : +1 415 609 4043 | : @JaredZimmerman<https://twitter.com/JaredZimmerman> On Wed, Jan 22, 2014 at 1:23 PM, Steven Walling <[email protected]>wrote: > > On Wed, Jan 22, 2014 at 12:37 PM, Brandon Harris <[email protected]>wrote: > >> > I think the main edit button at the top should not be the quiet state >> from mw-ui. There is very little use of color on the skin now, so it's not >> like we're overwhelming things. We need to stop being afraid to make a few >> things LOUDER, particularly since in this prototype we're removing some >> color (like the Vector borders). >> >> So, I tried it with the main edit being blue and it was *crazy* >> loud. The most-important thing in the page loud. So I made it quiet and >> it looked better. >> > > It is not that loud, as you can see at http://i.imgur.com/X4uhU2T.png and > it _is_ the most important call to action on the page. > > >> Now, this speaks to the larger problem we’re trying to solve: >> user awareness of the edit button. >> >> We know that Vector’s tab layout has trained people to pretty >> much ignore the tabs, so they don’t see the edit tab (tab blindness, call >> it). By pulling the tabs into the main content area, we are working to >> solve that - to bind the actions directly to the content they affect. >> >> Currently the tab blindness causes people to not know they can >> edit, so we have fewer editors. >> >> I think think that making the edit link loud will definitely >> *increase* overall edits (in fact, I’ll stake my job on it), but I think it >> will result in a radical increase of *bad* edits as well. Too many “kick >> the tires” vandalisms, maybe. >> >> It’s definitely something we can test, though. > > > In the last GettingStarted A/B test, we delivered an "Edit this page" CTA > that was twice as large and delivered in a modal,[1] and it did not result > in a radical increase in bad edits. There's no need to A/B test this or be > scared about bad edits. > > 1. > https://commons.wikimedia.org/wiki/File:Screenshot_2013-11-01_of_gettingStartedReturn.png > > > -- > Steven Walling, > Product Manager > https://wikimediafoundation.org/ >
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