Changing branding is hard as we already have some momentum under the
current name. It's not impossible, and if someone has a fantastic idea
and marketing plan for it, it's worth considering.

Aside from that, updating the pronunciation could be useful if you
like having those gif vs jif debates, but at least people would be
talking about it. I personally like the sound of "mix-net" over
"em-ex-net". Since we're just starting Youtube videos, I think it's a
great idea to establish the pronunciation right away in those videos.



On Wed, Apr 11, 2018 at 1:33 PM, Chris Olivier <cjolivie...@gmail.com> wrote:
> Just curious why you think it’s a bad idea — you didn’t say?
>
> On Wed, Apr 11, 2018 at 12:49 PM Chen HY <chenhy12...@gmail.com> wrote:
>
>> At least people needs a way to speak it.
>> Just define its pronunciation as "mix-net" or "m-x-net" and use the agreed
>> one everywhere helps a lot.
>> Changing name is a bad idea.
>>
>> 2018-04-11 20:29 GMT+01:00 Mu Li <muli....@gmail.com>:
>>
>> > Agree that MXNet, the combination of Minerva and CXXNet, which can be
>> > interpreted as mixed-net, is hard to be pronounced. But rebranding a name
>> > is a very big decision. We need a very carefully designed marketing plan
>> > for it.
>> >
>> > A choice is that we can gradually refer MXNet as a backend, and talk more
>> > about the frontend Gluon.
>> >
>> > On Wed, Apr 11, 2018 at 12:16 PM, Thomas DELTEIL <
>> > thomas.delte...@gmail.com>
>> > wrote:
>> >
>> > > FWIW Brainscript is actually a network definition language:
>> > > https://docs.microsoft.com/en-us/cognitive-toolkit/
>> > > BrainScript-Network-Builder
>> > >
>> > >
>> > >
>> > > Thomas
>> > >
>> > >
>> > > 2018-04-11 12:13 GMT-07:00 Chiyuan Zhang <plus...@gmail.com>:
>> > >
>> > > > IIRC CNTK renamed to something like brainscript which does not seem
>> to
>> > be
>> > > > very successful publicity campaign?
>> > > >
>> > > > Chiyuan
>> > > >
>> > > > On Wed, Apr 11, 2018 at 10:18 AM Chris Olivier <
>> cjolivie...@gmail.com>
>> > > > wrote:
>> > > >
>> > > > > Should we consider renaming MXNet to something more "friendly"?
>> > > > >
>> > > > > IMHO, I think this may be related to adoption problems.
>> > > > >
>> > > > > MXNet, CMTK -- both seem sort of sterile and hard to use, don't
>> they?
>> > > > >
>> > > > > Tensorflow, PyTorch, Caffe -- sound cool.
>> > > > >
>> > > > --
>> > > > Semt ftom m ipohne
>> > > >
>> > >
>> >
>>
>>
>>
>> --
>> Chen Hanyang 陈涵洋
>> Software School Fudan University
>> +86-138-1881-7745
>>

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