I have passed your comment to designer - anyway we have time and we can always start over when the first logo won't be good enough ;-)
Reagrds -- Łukasz + 48 606 323 122 http://www.lenart.org.pl/ 2013/11/24 Rene Gielen <rene.gie...@gmail.com>: > Am 20.11.13 14:52, schrieb Christian Grobmeier: >> On 12 Nov 2013, at 16:51, Lukasz Lenart wrote: >> >>> 2013/11/12 Cameron Morris <cmor...@part.net>: >>>> I love the look of steampunk and rickety old bridges, but I think it >>>> sends >>>> the wrong message for a project fighting the perception of being old and >>>> legacy. I'd say the more modern looking the better. However, some >>>> of the >>>> more modern bridges look so space age it might be hard to tell that they >>>> are bridges if they are made into a small icon. Perhaps some of these >>>> might spark an idea: http://www.flickr.com/search/?q=modern%20bridge >>> >>> Hmm... you know everything new someday will be old anyway ;-) I'd >>> rather say let's focus on having cool logo and not the message it >>> sends ;-) >> >> +1 on the cool logo NOW instead of wasting more time. >> >> Its always funny with us devs. We have a crap logo for years. >> Somebody shows up and contributes a fantastic logo (compared to the >> other one). >> Suddenly all devs become designers and social media communicators. > > You are right with our out-of-style old logo, and that things should > change here. But why exactly are we in such a hurry? Going too long with > an old logo does not mean that a new logo should replace the old one as > soon as it is just "better". IMHO we would want to replace it with > something that satisfies us for years. It should be cool and catchy now > and in five years. "Fantastic compared to the other one" is IMO not > enough. Do we want old-time users to be surprised to find better logo > now, or do we want anyone stumbling over our site or a Zeroturnaround > web frameworks survey to think "hey man, nice logo!"? > > I'm not a social media designer, and for that reason I need to interact > with a designer. I need inspiration and suggestions to formulate in turn > which directions to go for the next iteration. Since I'm not a designer, > I'm for sure too lame with my own cool logo proposal. > > Over all the years I was involved with design tasks, I've seen design > emerge after some iterations in a process similar to what I outlined > above. I have never ever experienced being given a first proposal that > makes it directly to production. > >> >> Personally I am super-happy that we have such a great proposal. >> And if we don't have another option (one of us devs IS a designer AND >> does some work) >> we should definitely consider it. >> > > I'm super happy with the work being done, and I like some of the ideas > incorporated in the first proposals. I like the fact that someone steps > up and is kind enough to donate work and creativity, and I am super > thankful for that - and, to be honest, it makes me bit shy to provide > too much criticism, especially since it is not my profession the actual > work is all about. > > I went back and forth many times the last two weeks to think and > re-think if I like the logo, how it might be seen, and what well founded > criticism I could give. In my review I tried to both incorporate what I > as a non-professional know about design, as well as what I as a > "professional design recipient" (read: consumer) feel when I see the logo. > > Some of my thoughts: > > Most common to me seems a combination of a dedicated logo icon with a > clean writing for the brand, or just an elaborate writing without logo > icon. From time to time you see some font gimmickry to make a pure > writing recognizable. But I have failed so far to come up with a example > for a iconified design building a writing and a font design. > > Have a look at those two sites (scroll to bottom on both) > http://devoxx.be/#/sponsors > http://www.gopivotal.com/ > > There a good bunch of logos, both of companies and open source projects, > that look cool, clean and modern, yet timeless. > > If you want to follow newest hipster logo trends, http://gruntjs.com/ > might be a source for inspiration. Nevertheless, this seems to be not so > much on the timeless side... > > That said and reviewed many times during last week, I'm more in favor > for the combination of an icon symbol combined with with a clean and > modern typographic font for the brand name Struts. > > Stepping back a bit when viewing the proposed designs, what strikes me > most is that iconified graphic elements are used to construct a font. > How does this font look like? It does not seem to follow all of the well > established rules for font design. If you color it completely black from > the outline and reduce it to the font shape, it does not look like very > "clean" typography, even a bit clunky. But besides (or even more than?) > graphical details and tasteful colouring, the shape makes the first > impression to a viewer. I doubt that it is a good idea to bind the font > shape of a writing to iconified graphics as building blocks, as this > limits how elaborate the typographic shape itself will look like. > Designing a font is a science by itself, you can find tons of > information on the web. Just for some reading giving an impression: > http://designshack.net/articles/typography/8-rules-for-creating-effective-typography/ > > As for me, this breaks down to: I have tried to like it, but - as > proposed so far - I don't. This is my honest personal view. And I also > think it is a great starting point to go into design iteration. It > teases me to think, it gives the inspiration someone like me needs to > imagine and maybe phrase what he thinks the final logo (or a next step) > should look like. > > Earlier in this discussion, Dave came up with an interesting Google > search for an isolated logo icon to maybe be combined with a clean brand > writing: > https://www.google.com/search?q=steampunk+box+truss&safe=on&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=HjuCUq3NCYrnsATbvYLIBQ&ved=0CAkQ_AUoAQ&biw=1478&bih=1042#es_sm=91&espv=210&q=box+truss&safe=off&tbm=isch > > Those two for example could be excellent templates for an iconified logo > graphic: > > http://www.google.com/imgres?safe=off&es_sm=91&espv=210&bih=1042&biw=1478&tbm=isch&tbnid=eQDpP6WpnMmoXM:&imgrefurl=http://www.germanlightproducts.com/products/16-inch-square-box-truss-f44/&docid=yGLxIpnpCserbM&imgurl=http://www.germanlightproducts.com/wp-content/uploads/2013/01/F44Box_0.jpg&w=1024&h=768&ei=zPCRUtuZOYbjswaHzoCwCA&zoom=1&ved=1t:3588,r:73,s:0,i:305&iact=rc&page=3&tbnh=176&tbnw=236&start=67&ndsp=35&tx=155&ty=76 > > http://www.google.com/imgres?safe=off&es_sm=91&espv=210&bih=1042&biw=1478&tbm=isch&tbnid=rGzeKbh__BY3LM:&imgrefurl=http://www.brownswelding.com.au/truss500/&docid=-uk8Vty_qJyznM&imgurl=http://www.brownswelding.com.au/truss500/images/500box6way.jpg&w=200&h=200&ei=zPCRUtuZOYbjswaHzoCwCA&zoom=1&ved=1t:3588,r:78,s:0,i:320&iact=rc&page=3&tbnh=160&tbnw=160&start=67&ndsp=35&tx=60&ty=50 > > Also a very reduced and iconified bridge could be interesting for a logo > icon. > > I suck badly at crafting graphics, but if time permits I'll give it a > try to express my thoughts in some graphical draft. But basically my > overall thoughts go into a direction like the Typesafe or Hazelcast logos. > >> As far as I understood it, this contribution is backed by Lukasz >> company. I am very grateful >> for the huge effort they already put into this. >> > > +1 > >> Instead of discussing completely new approaches and ideas which might >> lead to even more discussion, >> we all should answer these two question: >> >> 1) Can you live with the proposal logo? > > just me: actually no, but it's a great start :) > >> 2) If yes, do you prefer the dark or the bright version? >> >> My answer to 1) is YES!!!! >> My answer to 2) I LOVE BOTH >> >> Cheers >> Christian >> >>> >>> Regards >>> -- >>> Łukasz >>> + 48 606 323 122 http://www.lenart.org.pl/ >>> >>> --------------------------------------------------------------------- >>> To unsubscribe, e-mail: dev-unsubscr...@struts.apache.org >>> For additional commands, e-mail: dev-h...@struts.apache.org >> >> >> --- >> http://www.grobmeier.de >> @grobmeier >> GPG: 0xA5CC90DB >> >> --------------------------------------------------------------------- >> To unsubscribe, e-mail: dev-unsubscr...@struts.apache.org >> For additional commands, e-mail: dev-h...@struts.apache.org >> > > > -- > René Gielen > http://twitter.com/rgielen > > --------------------------------------------------------------------- > To unsubscribe, e-mail: dev-unsubscr...@struts.apache.org > For additional commands, e-mail: dev-h...@struts.apache.org > --------------------------------------------------------------------- To unsubscribe, e-mail: dev-unsubscr...@struts.apache.org For additional commands, e-mail: dev-h...@struts.apache.org
