Work continues, 3rd version of logo, wdyt? I think dark-blue version would be also nice.
2013-11-26 8:59 GMT+01:00 Lukasz Lenart <lukaszlen...@apache.org>: > I have passed your comment to designer - anyway we have time and we > can always start over when the first logo won't be good enough ;-) > > > Reagrds > -- > Łukasz > + 48 606 323 122 http://www.lenart.org.pl/ > > 2013/11/24 Rene Gielen <rene.gie...@gmail.com>: >> Am 20.11.13 14:52, schrieb Christian Grobmeier: >>> On 12 Nov 2013, at 16:51, Lukasz Lenart wrote: >>> >>>> 2013/11/12 Cameron Morris <cmor...@part.net>: >>>>> I love the look of steampunk and rickety old bridges, but I think it >>>>> sends >>>>> the wrong message for a project fighting the perception of being old and >>>>> legacy. I'd say the more modern looking the better. However, some >>>>> of the >>>>> more modern bridges look so space age it might be hard to tell that they >>>>> are bridges if they are made into a small icon. Perhaps some of these >>>>> might spark an idea: http://www.flickr.com/search/?q=modern%20bridge >>>> >>>> Hmm... you know everything new someday will be old anyway ;-) I'd >>>> rather say let's focus on having cool logo and not the message it >>>> sends ;-) >>> >>> +1 on the cool logo NOW instead of wasting more time. >>> >>> Its always funny with us devs. We have a crap logo for years. >>> Somebody shows up and contributes a fantastic logo (compared to the >>> other one). >>> Suddenly all devs become designers and social media communicators. >> >> You are right with our out-of-style old logo, and that things should >> change here. But why exactly are we in such a hurry? Going too long with >> an old logo does not mean that a new logo should replace the old one as >> soon as it is just "better". IMHO we would want to replace it with >> something that satisfies us for years. It should be cool and catchy now >> and in five years. "Fantastic compared to the other one" is IMO not >> enough. Do we want old-time users to be surprised to find better logo >> now, or do we want anyone stumbling over our site or a Zeroturnaround >> web frameworks survey to think "hey man, nice logo!"? >> >> I'm not a social media designer, and for that reason I need to interact >> with a designer. I need inspiration and suggestions to formulate in turn >> which directions to go for the next iteration. Since I'm not a designer, >> I'm for sure too lame with my own cool logo proposal. >> >> Over all the years I was involved with design tasks, I've seen design >> emerge after some iterations in a process similar to what I outlined >> above. I have never ever experienced being given a first proposal that >> makes it directly to production. >> >>> >>> Personally I am super-happy that we have such a great proposal. >>> And if we don't have another option (one of us devs IS a designer AND >>> does some work) >>> we should definitely consider it. >>> >> >> I'm super happy with the work being done, and I like some of the ideas >> incorporated in the first proposals. I like the fact that someone steps >> up and is kind enough to donate work and creativity, and I am super >> thankful for that - and, to be honest, it makes me bit shy to provide >> too much criticism, especially since it is not my profession the actual >> work is all about. >> >> I went back and forth many times the last two weeks to think and >> re-think if I like the logo, how it might be seen, and what well founded >> criticism I could give. In my review I tried to both incorporate what I >> as a non-professional know about design, as well as what I as a >> "professional design recipient" (read: consumer) feel when I see the logo. >> >> Some of my thoughts: >> >> Most common to me seems a combination of a dedicated logo icon with a >> clean writing for the brand, or just an elaborate writing without logo >> icon. From time to time you see some font gimmickry to make a pure >> writing recognizable. But I have failed so far to come up with a example >> for a iconified design building a writing and a font design. >> >> Have a look at those two sites (scroll to bottom on both) >> http://devoxx.be/#/sponsors >> http://www.gopivotal.com/ >> >> There a good bunch of logos, both of companies and open source projects, >> that look cool, clean and modern, yet timeless. >> >> If you want to follow newest hipster logo trends, http://gruntjs.com/ >> might be a source for inspiration. Nevertheless, this seems to be not so >> much on the timeless side... >> >> That said and reviewed many times during last week, I'm more in favor >> for the combination of an icon symbol combined with with a clean and >> modern typographic font for the brand name Struts. >> >> Stepping back a bit when viewing the proposed designs, what strikes me >> most is that iconified graphic elements are used to construct a font. >> How does this font look like? It does not seem to follow all of the well >> established rules for font design. If you color it completely black from >> the outline and reduce it to the font shape, it does not look like very >> "clean" typography, even a bit clunky. But besides (or even more than?) >> graphical details and tasteful colouring, the shape makes the first >> impression to a viewer. I doubt that it is a good idea to bind the font >> shape of a writing to iconified graphics as building blocks, as this >> limits how elaborate the typographic shape itself will look like. >> Designing a font is a science by itself, you can find tons of >> information on the web. Just for some reading giving an impression: >> http://designshack.net/articles/typography/8-rules-for-creating-effective-typography/ >> >> As for me, this breaks down to: I have tried to like it, but - as >> proposed so far - I don't. This is my honest personal view. And I also >> think it is a great starting point to go into design iteration. It >> teases me to think, it gives the inspiration someone like me needs to >> imagine and maybe phrase what he thinks the final logo (or a next step) >> should look like. >> >> Earlier in this discussion, Dave came up with an interesting Google >> search for an isolated logo icon to maybe be combined with a clean brand >> writing: >> https://www.google.com/search?q=steampunk+box+truss&safe=on&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=HjuCUq3NCYrnsATbvYLIBQ&ved=0CAkQ_AUoAQ&biw=1478&bih=1042#es_sm=91&espv=210&q=box+truss&safe=off&tbm=isch >> >> Those two for example could be excellent templates for an iconified logo >> graphic: >> >> http://www.google.com/imgres?safe=off&es_sm=91&espv=210&bih=1042&biw=1478&tbm=isch&tbnid=eQDpP6WpnMmoXM:&imgrefurl=http://www.germanlightproducts.com/products/16-inch-square-box-truss-f44/&docid=yGLxIpnpCserbM&imgurl=http://www.germanlightproducts.com/wp-content/uploads/2013/01/F44Box_0.jpg&w=1024&h=768&ei=zPCRUtuZOYbjswaHzoCwCA&zoom=1&ved=1t:3588,r:73,s:0,i:305&iact=rc&page=3&tbnh=176&tbnw=236&start=67&ndsp=35&tx=155&ty=76 >> >> http://www.google.com/imgres?safe=off&es_sm=91&espv=210&bih=1042&biw=1478&tbm=isch&tbnid=rGzeKbh__BY3LM:&imgrefurl=http://www.brownswelding.com.au/truss500/&docid=-uk8Vty_qJyznM&imgurl=http://www.brownswelding.com.au/truss500/images/500box6way.jpg&w=200&h=200&ei=zPCRUtuZOYbjswaHzoCwCA&zoom=1&ved=1t:3588,r:78,s:0,i:320&iact=rc&page=3&tbnh=160&tbnw=160&start=67&ndsp=35&tx=60&ty=50 >> >> Also a very reduced and iconified bridge could be interesting for a logo >> icon. >> >> I suck badly at crafting graphics, but if time permits I'll give it a >> try to express my thoughts in some graphical draft. But basically my >> overall thoughts go into a direction like the Typesafe or Hazelcast logos. >> >>> As far as I understood it, this contribution is backed by Lukasz >>> company. I am very grateful >>> for the huge effort they already put into this. >>> >> >> +1 >> >>> Instead of discussing completely new approaches and ideas which might >>> lead to even more discussion, >>> we all should answer these two question: >>> >>> 1) Can you live with the proposal logo? >> >> just me: actually no, but it's a great start :) >> >>> 2) If yes, do you prefer the dark or the bright version? >>> >>> My answer to 1) is YES!!!! >>> My answer to 2) I LOVE BOTH >>> >>> Cheers >>> Christian >>> >>>> >>>> Regards >>>> -- >>>> Łukasz >>>> + 48 606 323 122 http://www.lenart.org.pl/ >>>> >>>> --------------------------------------------------------------------- >>>> To unsubscribe, e-mail: dev-unsubscr...@struts.apache.org >>>> For additional commands, e-mail: dev-h...@struts.apache.org >>> >>> >>> --- >>> http://www.grobmeier.de >>> @grobmeier >>> GPG: 0xA5CC90DB >>> >>> --------------------------------------------------------------------- >>> To unsubscribe, e-mail: dev-unsubscr...@struts.apache.org >>> For additional commands, e-mail: dev-h...@struts.apache.org >>> >> >> >> -- >> René Gielen >> http://twitter.com/rgielen >> >> --------------------------------------------------------------------- >> To unsubscribe, e-mail: dev-unsubscr...@struts.apache.org >> For additional commands, e-mail: dev-h...@struts.apache.org >> -- Łukasz + 48 606 323 122 http://www.lenart.org.pl/
--------------------------------------------------------------------- To unsubscribe, e-mail: dev-unsubscr...@struts.apache.org For additional commands, e-mail: dev-h...@struts.apache.org
