On Sunday 02 December 2007 13:31:06 Kay Schenk wrote: > Graham Lauder wrote: > <--stuff snipped-->
Hi Kay, > > > There is a difference between old Users and New Users no doubt. The > > thing that is highlighting the limitations of the present site is a > > recent marketing campaign that was a little less successful than we would > > have liked. > > > > We used Google ads to aim people at the Download page, now while we got > > lots of Click-throughs they didn't turn into lots of Downloads. > > > > My opinion is and was that we expect too much from the casual Ad clicker. > > The step from a slight curiosity to Downloading an Unfamiliar hundred > > Megabyte piece of software is a big one, especially if that person is on > > Dialup, (Which is the vast majority globally). > > Just out of curiousity, were they directed to the home page or ??? > > <--lots more snipped--> download.openoffice.org page from what I understand Cheers GL -- Graham Lauder, INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
