On 30 Nov 2007, at 00:43, Graham wrote:
On Friday 30 November 2007 11:27:50 :murb: [maarten brouwers] wrote:
Hi,
Hi Maarten,
The three tenets of Marketing
*Create a need
*Create a desire
*Fill a present need
Important. But let me add:
If the desire is not big, but the cost is low, consumption may
still take
place (e.g. take the free newspapers that get thrown at you)
There are different types of "Cost" For me for instance the cost of
download
is substantial in time. Downloading OOo takes around 12 hours.
During that
time my phone is unusable, for people on dialup such a download is
very
expensive and despite protestaions to the contrary, the vast
majority of
Internet users access the internet via dialup connection
This is something that I really do forget because I have always had a
broadband connection at home. I have used dialup on a few occasions.
Therefore I do find it difficult to remember this. In fact in the past
month I have changed broadband provider to get 4 times the speed for
the same price.
[...]
--
Shaun McDonald
http://shaunmcdonald.me.uk/
http://www.manager-pro.com/en/
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