Couldn't agree more with this. Which is exactly why we do data-driven  
personas.

Data Driven Design Research Personas

On Nov 16, 2007, at 10:01 AM, Jared M. Spool wrote:

> (Personally, I believe when personas are not built on objective
> research, they aren't personas -- they are something else. However, I
> got flack for this idea when I posted it here: http://tinyurl.com/
> yuzaak )


Cheers!

Todd Zaki Warfel
President, Design Researcher
Messagefirst | Designing Information. Beautifully.
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In theory, theory and practice are the same.
In practice, they are not.



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