I think what Alan was trying to say is this: Personas are a tool for helping a team understand better who their key users are and what those users need from the design.
If the team already understands this, then they don't need personas. One context where a team may already understand this is when they are designing for themselves. In this case, personas won't add much value. (I wrote more about this here: http://tinyurl.com/2hpxzr ) Jared Jared M. Spool User Interface Engineering 510 Turnpike St., Suite 102, North Andover, MA 01845 e: [EMAIL PROTECTED] p: +1 978 327 5561 http://uie.com Blog: http://uie.com/brainsparks On Nov 16, 2007, at 9:10 AM, Jeff White wrote: > I took it that way too, Jim. > > Kind of like asking a pizza guru when pizza wouldn't be the ideal meal > to consume, and she goes "when it's not made right". :-) > > Jeff > > On Nov 16, 2007 12:43 AM, Jim Drew <[EMAIL PROTECTED]> wrote: >> >> On Nov 13, 2007, at 1:24 PM, Alan Cooper wrote: >> >>> The place where personas would not be useful is where the >>> persona is >>> elaborate camouflage for a designer creating self-referential >>> solutions. >>> In other words, personas help designers design for users. When >>> personas >>> are used to help designers design for themselves instead, that would >>> be bad. >> >> That's where poorly created personas aren't useful, not where >> personas >> in general aren't useful, no? ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
