In every description I've ever read of creating personas (yours, Cooper's, Pruitt & Adlin's, Gomoll & Story's, and Mulder's are the first to come to mind), they all go into great depth about the data collection and synthesis methods. I've never seen a persona creation description that just said, "It's ok to just write up what you think your users are like based on your experience and gut feel." (Andrea Wiggins' latest Boxes and Arrows article [http://tinyurl.com/33hrta] comes close, but claims to be data backed under the guise that analytics are useful data points.)
So, I don't know why, all of a sudden, there's this pushback to call non-data-driven user descriptions personas. They feel like something else entirely to me. Jared On Nov 16, 2007, at 10:46 AM, Todd Zaki Warfel wrote: > Couldn't agree more with this. Which is exactly why we do data- > driven personas. > > Data Driven Design Research Personas > > On Nov 16, 2007, at 10:01 AM, Jared M. Spool wrote: > >> (Personally, I believe when personas are not built on objective >> research, they aren't personas -- they are something else. However, I >> got flack for this idea when I posted it here: http://tinyurl.com/ >> yuzaak ) > > > Cheers! > > Todd Zaki Warfel > President, Design Researcher > Messagefirst | Designing Information. Beautifully. > ---------------------------------- > Contact Info > Voice: (215) 825-7423 > Email: [EMAIL PROTECTED] > AIM: [EMAIL PROTECTED] > Blog: http://toddwarfel.com > ---------------------------------- > In theory, theory and practice are the same. > In practice, they are not. > > > ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
