I actually think we're missing the point of why eye tracking is used to frequently.
For consultancies selling IxD expertise it gives a 'oooh shiny' moment for clients (and often for some practioners). Even if the commissioning client staff member understands IxD it gives a recognisable 'scientific' sheen to a report and therefore makes it easier to pry open the budget. Or am I just being too cynical? -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Kevin Lee Sent: 22 November 2007 17:25 To: [EMAIL PROTECTED] Subject: Re: [IxDA Discuss] Does eye-tracking carry any real meaning? An eye-tracking is the best way to "micro" analyze the pattern of [you name anything]. At the end, the significance (or ROI) from micro analyzing the "scanning" pattern of how people search for certain information is insiginificant as the time involves in analyzing, creating report, set up a meeting to report out, etc is completely irrelevent to the needs of users. This is where 80/20 rule must be applied. Is an eye-tracking helping us to solve 20% of problems that contribute the success of 80%? I don't think so. .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://gamma.ixda.org/discuss?post=22825 ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
