Eye tracking is not the "end-all" solution, then again (from what I've seen) it hasn't been promoted as such. It is an excellent tool to help make designers more accountable to the functionality of their designs. It also provides research teams further insights beyond traditional "think out loud" methods. It provides data on how users instinctively look at and interact with a web page, or email campaign. This data does not offer feedback on whether a design is good or not, instead it provides an understanding of how well a design functioned: Did users see specific content or links? And how long did it take them to see them in the interface? Or from an analysis perspective: Are users' click patterns consistent to their gaze pattern? What section of the page is experiencing a considerable drop-off rate? For research teams this data will always be qualitative, and its meaning defined by the goal(s) of their design implements.
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