While it is true that many of the conclusions from eye-tracking studies are obvious I'm not ready to lump them with "Gun-Toting Drivers are More Prone to Road Rage."
What can we say about the behaviors that have obviously been influenced directly by UXD over the years? For example: Text attracts attention before graphics. Readers ignore banners. Fancy formatting and fonts are ignored. One-column formats perform better in eye-fixation than multi-column formats. Text ads were viewed mostly intently of all types tested. Wouldn't many of these behaviors tested differently in 1993 for a user on Mosaic for the first time after only using LYNX? I doubt text ads today would be as effective if LYNX had been exploited commercially for years prior to the introduction of graphical browsers. I like these studies because they provide even more validation for common best practices. And obviously, user behaviors and attitudes are not static. Zack ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
