Yes. Any graphic designer worth their salt would know most of what the article points out.
Another issue is that eye tracking does measure some valuable sensation, perception cognition, but that does not necessarily equate to actual user reaction and behavior. Mark On Nov 22, 2007, at 2:01 PM, Jack Moffett wrote: > But wouldn't the eye tracking experiment have taken a lot more time > and effort than consulting the graphic designer? > > Jack > > Sent from my iPhone > > On Nov 22, 2007, at 6:08 AM, "Adrian Howard" <[EMAIL PROTECTED]> > wrote: > >> Yeah. I remember one particular project that, in hindsight, I wish >> I had eye tracking data on. >> >> Turned out that a underline on a heading was drawing the user towards >> the "wrong" bit of the page. Once this was pointed out by the >> (smarter than me) graphic designer the fix was trivial. Eye tracking >> would have shown it up straight away. >> >> It's just a tool. > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
