But wouldn't the eye tracking experiment have taken a lot more time  
and effort than consulting the graphic designer?

Jack

Sent from my iPhone

On Nov 22, 2007, at 6:08 AM, "Adrian Howard" <[EMAIL PROTECTED]>  
wrote:

> Yeah. I remember one particular project that, in hindsight, I wish  
> I  had eye tracking data on.
>
> Turned out that a underline on a heading was drawing the user towards
> the "wrong" bit of the page. Once this was pointed out by the
> (smarter than me) graphic designer the fix was trivial. Eye tracking
> would have shown it up straight away.
>
> It's just a tool.
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