On 22 Nov 2007, at 19:01, Jack Moffett wrote: > But wouldn't the eye tracking experiment have taken a lot more time > and effort than consulting the graphic designer?
If I already have my eye tracking equipment (I wish!) there isn't a lot of extra cost in actually using it - and I don't always have somebody cleverer than me to hand :-) Having experts is better obviously. Hell, I'd have spotted it myself on a good day. However, we all have bad days and having another tool in the box is always useful. That list of "discoveries" on Seth's blog was laughable, but I'm just as miffed by folk who think all eye tracking is completely useless. Often misapplied and over- generalised, but that's pretty much true of all research reporting these days <sigh>. The other interesting thing for me is that - as far as I can see - there's nothing _seriously_ technical stopping eye-tracking gear being considerably cheaper than it is at the moment. An IR source, a decent camera or two, and some darn clever math. I expect more folk doing research like http://talks.cam.ac.uk/talk/index/4650 on getting eye tracking working with consumer level hardware. Hell I can get a crappy head mounted tracker for about USD 10k. With the exchange rate as it is at the moment that's less than the price of a couple of high-end Mac Books in the UK! What happens when you can get decent eye tracking equipment for a couple of grand? If I had a bunch of eye tracking equipment I'm damn sure I could find some useful ways to use it. Cheers, Adrian ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
