On 21 Nov 2007, at 14:21, Chris Keane wrote: > I think part of the problem with the article is that it frames eye > tracking as a tool for drawing sweeping conclusions, when it seems > far more appropriate for assessing a specific design and improving > performance in a manner similar to split testing (e.g. is this > heading getting ignored? What about if it were a little smaller?).
Yeah. I remember one particular project that, in hindsight, I wish I had eye tracking data on. Turned out that a underline on a heading was drawing the user towards the "wrong" bit of the page. Once this was pointed out by the (smarter than me) graphic designer the fix was trivial. Eye tracking would have shown it up straight away. It's just a tool. Adrian ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
