> Bullocks. Personas don't take that much time to develop once you have
> the data. And since you're going to collect data anyway, or you should
> be, then what's an extra day or two to develop some personsa?


You assumed here that they were, in fact, going to "collect the data
anyway". But that's the time-consuming part. That's the part a lot of
companies/project teams simply don't have the time and/or money to perform.

-r-
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