I would take this a step further. Every time I/we do research we find out 
something important that we did not know, or something to contradict our 
assumptions. We often tell clients that research is worthwhile even if it only 
confirms their understanding of the user, but it rarely does only that.

Mark


On Tuesday, November 27, 2007, at 02:34PM, "Todd Zaki Warfel" <[EMAIL 
PROTECTED]> wrote:

>Speaking for myself and Messagefirst, every time we've done some  
>research, typically based on ethnographic methods, our designs have  
>turned out that much more informed, innovative, and intuitive. 
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