Sooo... at the risk of grossly oversimplifying... a designer can:
1 be the target user/audience/market 2 already know the target user/audience/market (hopefully from real and successful experience) 3 research the target user/audience/market and hopefully find a tool (persona) to document and communicate findings 4 or just 'feel lucky' Mark On Tuesday, November 27, 2007, at 02:34PM, "Todd Zaki Warfel" <[EMAIL PROTECTED]> wrote: >Yes, this is my point. That good design done w/o any type of research >is rare. To think that it happens simply by chance is IMHO >shortsighted and naive. Furthermore, why take the risk? Why wouldn't >you inform your design by some research? > >Speaking for myself and Messagefirst, every time we've done some >research, typically based on ethnographic methods, our designs have >turned out that much more informed, innovative, and intuitive. We have >done some good designs based simply on pre-existing knowledge, but >they're not nearly as good as those that are informed through >research. I hardly think this is an anomaly. > >On Nov 27, 2007, at 2:24 PM, Jeff White wrote: > >> But that doesn't mean that *no* user centered research was conducted >> - it just means they didn't use personas. Which I think is Todd's >> point here...good design is much more probable when some sort of >> user centered research (especially when designing for an audience >> other than yourself) is conducted. ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
