Yes, I'm expecting that the design decisions have some data to back  
them up, even if it's a quick and dirty gorilla method.

On Nov 27, 2007, at 1:06 PM, Robert Hoekman, Jr. wrote:

>
> Bullocks. Personas don't take that much time to develop once you have
> the data. And since you're going to collect data anyway, or you should
> be, then what's an extra day or two to develop some personsa?
>
> You assumed here that they were, in fact, going to "collect the data  
> anyway". But that's the time-consuming part. That's the part a lot  
> of companies/project teams simply don't have the time and/or money  
> to perform.
>
> -r-


Cheers!

Todd Zaki Warfel
President, Design Researcher
Messagefirst | Designing Information. Beautifully.
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In theory, theory and practice are the same.
In practice, they are not.

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