Yes, this is my point. That good design done w/o any type of research  
is rare. To think that it happens simply by chance is IMHO  
shortsighted and naive. Furthermore, why take the risk? Why wouldn't  
you inform your design by some research?

Speaking for myself and Messagefirst, every time we've done some  
research, typically based on ethnographic methods, our designs have  
turned out that much more informed, innovative, and intuitive. We have  
done some good designs based simply on pre-existing knowledge, but  
they're not nearly as good as those that are informed through  
research. I hardly think this is an anomaly.

On Nov 27, 2007, at 2:24 PM, Jeff White wrote:

> But that doesn't mean that *no* user centered research was conducted  
> - it just means they didn't use personas. Which I think is Todd's  
> point here...good design is much more probable when some sort of  
> user centered research (especially when designing for an audience  
> other than yourself) is conducted.


Cheers!

Todd Zaki Warfel
President, Design Researcher
Messagefirst | Designing Information. Beautifully.
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In theory, theory and practice are the same.
In practice, they are not.

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