Oleh, I'm sure Nielsen is flattered for your concern. :)

I think what you mention will be used in conjunction to usability
testing.  But in order to collect analytics, you are assuming a live
site or at least a beta with lots of traffic.  For new interfaces or
testing out a design prototype before it's been developed, you still
use usability testing.  I think what you are suggesting is to forget
that step and just put it out there and see what happens?  It's
possible bottom-line fanatics will do just that and feel themselves
justified for skipping usability testing altogether.  But there is
just some things you cannot collect from analytics alone as we all
know.

And I'm not just saying this to keep myself employed, but there is
will always be a place for some sort of usability testing.  I would
be interested in seeing what kind of data Offematica produces and
would probably incorporate it into my findings along with testing
results.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=24040


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