On 12/30/07, Oleh Kovalchuke <[EMAIL PROTECTED]> wrote: > > > For instance, you want to see, how search box placement or font size > affects > product sales. Make the layouts to be tested and see, which one increases > sales in real time. I think this could lead to an incremental > microevolution > of layouts, not unlike the biological microevolution (and look what good > that has done...).
While you can use it for this, to my knowledge its main purpose is to test campaign effectiveness. While I haven't used Offermatica in particular, I have been involved in campaigns where we did A/B testing with a limited audience. What we did was to test two different creative treatments/messages. It was pretty helpful, as one message converted significantly better than the other. When we launched the campaign nationwide, we did so with the campaign that converted better. Obviously. : ) I think the key to successfully using a product like this is to use it for something with an extremely limited scope. I'd never, EVER use it for a whole Web site. There are just too many confounding factors in that sort of situation that prevent a product like this from giving actionable information. Sure, it would give you data, but any conclusions you'd draw from that data would be basically made up. Now, if there is a particular area of the Web site that has a particular conversion or activity of interest, then that might be a situation in which such a product can yield actionable information. - Fred ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
