---------- Forwarded message ----------
From: mark schraad <[EMAIL PROTECTED]>
Date: Feb 12, 2008 10:00 AM
Subject: Re: [IxDA Discuss] Thoughts on Alan Cooper's Keynote
To: David Malouf <[EMAIL PROTECTED]>




On Feb 12, 2008 9:43 AM, David Malouf <[EMAIL PROTECTED]> wrote:


> Design is cultural to me. not in the sense that it is culturally
> relative, which it is, but in the sense that design has its own culture.
> That culture if you will is part of the value (and values) that it brings
> into the world and when you try to force it into another cultural model,
> you
> are degrading its value.
>

Bamm... absolutely. And I will take culture over a specific process any
time.


>
> Bill's talk this weekend (I can't wait for people to see it), shored up my
> zeal in this regard so much more.
>

Can't wait. I have been reading nearly everything I can find from Bill (a
slight exaggeration as he written a LOT) in the last few weeks. Great stuff.
He nicely blends strategy, design, business, brand and about 10 other things
in his 'sketching' book. The title is deceiving and frankly, kept me from
reading it until now.
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