At the Information Architecture conference in Miami last week, Jared Spool imparted that eye tracking is just fluff to get the executives excited about UCD.... he doesn't value it as a science beyond the obvious. We already know that people don't look at advertisements and avoid certain areas of the page.
While it will look good on a resume to have the experience, I tend to agree
with Jared.
(Embedded image moved to file: pic05097.gif)
"Andre Charland"
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[IxDA Discuss] Is Eye Tracking too
expensive or complicated?
04/17/2008 07:11
PM
Hey All,
I just put together about Eye Tracking
(http://www.insideria.com/2008/04/is-eye-tracking-out-of-reach.html)
but I thought I'd put the question out to the list:
"Why isn't eye tracking used more in design and testing of rich
internet applications?"
I really have no experience with it, but am going to be working with
it this summer so looking for thoughts from some of you more
experienced with usability testing and eye tracking. I think for me
it's been cost and lack of knowledge/acccess that's kept me away from
it in the past.
Cheers!
--
André Charland
President and Co-Founder, Nitobi
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b. http://blogs.nitobi.com/andre
w. http://www.nitobi.com
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