I didn't say that I thought eye tracking was fluff. I said that I thought it is a voodoo technique. Deducing information about a design from eyetracking is equivalent to reading tea leaves and using a ouija board.
The latter are cheaper, but just as reliable. Every person I know who swears by eyetracking and has stories on how its helped them can't explain how they would've gotten the same results if some other professional had looked at the same raw data. Until we can get to that point, the reader of the data will be more important than the data itself, thereby making tea leaf reading a viable alternative. Jared Jared M. Spool User Interface Engineering 510 Turnpike St., Suite 102, North Andover, MA 01845 e: [EMAIL PROTECTED] p: 1 978 327 5561 http://uie.com Blog: http://uie.com/brainsparks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=28208 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
