An interesting question, which begs for me to plug something I am co-presenting at UPA entitled, "Practical Eyetracking."
https://www.usabilityprofessionals.org/conference/2008/program/friday.htm If Jared Spool has been paraphrased correctly, I disagree that eyetracking is just fluff. As Rob Tannen hinted at, eyetracking can be very helpful in determining why things happened. Usually we have intuition do that, but often it is not obvious. Here's one example, we tested a design where people couldn't find the link to login to the site, even though it was in the main navigation. Eyetracking showed very clearly that people scanned the first few items in the navigation and then moved on without seeing the link. Seeing exactly where they stopped looking helped us understand why. And having a visual to show it helped us convince the client to change their design. Without eyetracking, we might have thought that the label was simply wrong. The ROI is a separate discussion, but there are two things holding eyetracking back: cost and the additional time it takes to plan studies and to analyze the findings. Compared to alternatives, the ROI is pretty low. But if you have one already, or have a bigger budget, it can be very useful. And don't discount impressing the execs with great visuals. Paul Nuschke Electronic Ink On Thu, Apr 17, 2008 at 7:11 PM, Andre Charland <[EMAIL PROTECTED]> wrote: > Hey All, > > I just put together about Eye Tracking > (http://www.insideria.com/2008/04/is-eye-tracking-out-of-reach.html) > but I thought I'd put the question out to the list: > > "Why isn't eye tracking used more in design and testing of rich > internet applications?" > > I really have no experience with it, but am going to be working with > it this summer so looking for thoughts from some of you more > experienced with usability testing and eye tracking. I think for me > it's been cost and lack of knowledge/acccess that's kept me away from > it in the past. > > Cheers! > > -- > André Charland > President and Co-Founder, Nitobi > e. [EMAIL PROTECTED] > skype. ebadre > b. http://blogs.nitobi.com/andre > w. http://www.nitobi.com > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
