Have seen the phenomenon where because someone is using "Eye Tracking Equipment" they are automatically given more status or overused because of the "coolness factor" of just having the equipment (independent of what the results mean and how other methods can help compliment the results)
Also good thread about it here - http://www.ixda.org/discuss.php?post=22825&search=eye+tracking rgds, -- Daniel Szuc Principal Usability Consultant Apogee Usability Asia Ltd www.apogeehk.com Usability in Asia The Usability Kit - www.theusabilitykit.com On 19 Apr 2008, at 6:46 PM, Jared M.Spool wrote: > I didn't say that I thought eye tracking was fluff. > > I said that I thought it is a voodoo technique. Deducing information > about a design from eyetracking is equivalent to reading tea leaves > and using a ouija board. > > The latter are cheaper, but just as reliable. > > Every person I know who swears by eyetracking and has stories on how > its helped them can't explain how they would've gotten the same > results if some other professional had looked at the same raw data. > Until we can get to that point, the reader of the data will be more > important than the data itself, thereby making tea leaf reading a > viable alternative. > > Jared > > Jared M. Spool > User Interface Engineering > 510 Turnpike St., Suite 102, North Andover, MA 01845 > e: [EMAIL PROTECTED] p: 1 978 327 5561 > http://uie.com Blog: http://uie.com/brainsparks > > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=28208 > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
