Eye tracking is just like tracking mouse movement or clicks. It doesn't really shows you what users are thinking, they're just secondary manifestations of their thoughts. It's just like when you twiddle your fingers on a table while thinking about what to do next. It has nothing to do with it. Granted, there's some usefulness in the data, since you can uncover some problems, but generally sitting with a user and understanding it's train of thought is much more insightful.
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