At the cog sci lab when I was in grad school the eye tracking equipment pretty much sat in the corner collecting dust. The general feeling was that we had leaned all we could from that technology years ago. We generally knowhow people see.
It does have a great 'gee wiz' effect when you show and tell. All the execs think it is really cool. On Apr 20, 2008, at 9:06 AM, Andy Edmonds wrote: > Wow, what skepticism in this thread! I'll admit that I don't use > my eye > tracker as often as split testing, but I do feel compelled to offer a > more positive view on the matter. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
