Yes, but Jared -- There are at least 2 full sessions @ June's UPA conference dedicated to eye-tracking, ergo it must be a valid technique! Maybe next year we will have a "Tea-Leaf Reading Analytical Practices for Enhanced User Experience," which will follow "Rapid A-B testing with Mescaline & Electroshock Therapy: Getting a Charge Out of User Testing" session.
On Sat, Apr 19, 2008 at 9:46 PM, Jared M. Spool <[EMAIL PROTECTED]> wrote: > I didn't say that I thought eye tracking was fluff. > > I said that I thought it is a voodoo technique. Deducing information > about a design from eyetracking is equivalent to reading tea leaves > and using a ouija board. > > The latter are cheaper, but just as reliable. > > Every person I know who swears by eyetracking and has stories on how > its helped them can't explain how they would've gotten the same > results if some other professional had looked at the same raw data. > Until we can get to that point, the reader of the data will be more > important than the data itself, thereby making tea leaf reading a > viable alternative. > > Jared > > Jared M. Spool > User Interface Engineering > 510 Turnpike St., Suite 102, North Andover, MA 01845 > e: [EMAIL PROTECTED] p: 1 978 327 5561 > http://uie.com Blog: http://uie.com/brainsparks > > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=28208 > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- ~ will "Where you innovate, how you innovate, and what you innovate are design problems" --------------------------------------------------------------------------------------------- Will Evans | User Experience Architect tel +1.617.281.1281 || [EMAIL PROTECTED] --------------------------------------------------------------------------------------------- ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
