On Tue, Apr 22, 2008 at 7:23 AM, Todd Zaki Warfel <[EMAIL PROTECTED]> wrote:
> Oh, oh, oh, I know—what we need is eye tracking with mind reading. > Now, that's useful. > This is not too far fetched. Jared is right: there is no 100% correlation between eye fixation and locus of attention (or understanding what is being viewed). That can be solved soon enough: "The scientists used a functional magnetic resonance imaging machine -- a real-time brain scanner -- to record the mental activity of a person looking at thousands of random pictures: people, animals, landscapes, objects, the stuff of everyday visual life. With those recordings the researchers built a computational model for predicting the mental patterns elicited by looking at any other photograph. When tested with neurological readouts generated by a different set of pictures, the decoder passed with flying colors, identifying the images seen with unprecedented accuracy. " http://www.wired.com/science/discoveries/news/2008/03/mri_vision I assume the image of shopping cart would elicit different pattern from the image of login field or the ad banner, since they have different meaning to the website visitor. -- Oleh Kovalchuke Interaction Design is design of time http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
