On Apr 19, 2008, at 2:46 PM, Jared M.Spool wrote:
> Every person I know who swears by eyetracking and has stories on how
> its helped them can't explain how they would've gotten the same
> results if some other professional had looked at the same raw data.
Nor can they explain why they wouldn't get *better* results and
*better* recommendations from simply showing the UI to a half-decent
user interface designer for 20 minutes.
I've never seen a eyetracking recommendation that wasn't either (a)
patently obvious to me ("Your 6-pixel-high light gray text should be
made easier to see") or (b) completely stupid ("Move the search box to
the left (where you currently have the picture of the cute little
puppy) because everyone seems to spends time looking at the left side
of the page").
-Cf
Christopher Fahey
____________________________
Behavior
http://www.behaviordesign.com
212.532.4002 x203
646.338.4002 mobile
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