Speaking of failed pseudo-science - I had the unfortunate opportunity to see Ben Stein's Polemic Excretion "Expelled" on Friday evening....sigh....
On Sat, Apr 19, 2008 at 11:54 PM, Katie Albers <[EMAIL PROTECTED]> wrote: > At 10:27 PM -0400 4/19/08, Will Evans wrote: > >Yes, but Jared -- > >There are at least 2 full sessions @ June's UPA conference dedicated to > >eye-tracking, ergo it must be a valid technique! > > Not valid , but accepted. Surely we are all familiar with the > difference between those two....And I suspect you know it :) If > not...I know an excellent phrenologist > > Katie > > >Maybe next year we will > >have a "Tea-Leaf Reading Analytical Practices for Enhanced User > Experience," > >which will follow "Rapid A-B testing with Mescaline & Electroshock > Therapy: > >Getting a Charge Out of User Testing" session. > > > > > > > >On Sat, Apr 19, 2008 at 9:46 PM, Jared M. Spool <[EMAIL PROTECTED]> wrote: > > > >> I didn't say that I thought eye tracking was fluff. > >> > >> I said that I thought it is a voodoo technique. Deducing information > >> about a design from eyetracking is equivalent to reading tea leaves > >> and using a ouija board. > >> > >> The latter are cheaper, but just as reliable. > >> > >> Every person I know who swears by eyetracking and has stories on how > >> its helped them can't explain how they would've gotten the same > >> results if some other professional had looked at the same raw data. > >> Until we can get to that point, the reader of the data will be more > >> important than the data itself, thereby making tea leaf reading a > >> viable alternative. > >> > >> Jared > >> > >> Jared M. Spool > >> User Interface Engineering > >> 510 Turnpike St., Suite 102, North Andover, MA 01845 > >> e: [EMAIL PROTECTED] p: 1 978 327 5561 > >> http://uie.com Blog: http://uie.com/brainsparks > >> > >> > >> > >> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > >> Posted from the new ixda.org > >> http://www.ixda.org/discuss?post=28208 > >> > >> > >> ________________________________________________________________ > >> Welcome to the Interaction Design Association (IxDA)! > >> To post to this list ....... [EMAIL PROTECTED] > >> Unsubscribe ................ http://www.ixda.org/unsubscribe > >> List Guidelines ............ http://www.ixda.org/guidelines > >> List Help .................. http://www.ixda.org/help > >> > > > > > > > >-- > >~ will > > > >"Where you innovate, how you innovate, > >and what you innovate are design problems" > > > > >--------------------------------------------------------------------------------------------- > >Will Evans | User Experience Architect > >tel +1.617.281.1281 || [EMAIL PROTECTED] > > >--------------------------------------------------------------------------------------------- > >________________________________________________________________ > >Welcome to the Interaction Design Association (IxDA)! > >To post to this list ....... [EMAIL PROTECTED] > >Unsubscribe ................ http://www.ixda.org/unsubscribe > >List Guidelines ............ http://www.ixda.org/guidelines > >List Help .................. http://www.ixda.org/help > > > -- > > ---------------- > Katie Albers > [EMAIL PROTECTED] > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- ~ will "Where you innovate, how you innovate, and what you innovate are design problems" --------------------------------------------------------------------------------------------- Will Evans | User Experience Architect tel +1.617.281.1281 || [EMAIL PROTECTED] --------------------------------------------------------------------------------------------- ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
