At 10:27 PM -0400 4/19/08, Will Evans wrote: >Yes, but Jared -- >There are at least 2 full sessions @ June's UPA conference dedicated to >eye-tracking, ergo it must be a valid technique!
Not valid , but accepted. Surely we are all familiar with the difference between those two....And I suspect you know it :) If not...I know an excellent phrenologist Katie >Maybe next year we will >have a "Tea-Leaf Reading Analytical Practices for Enhanced User Experience," >which will follow "Rapid A-B testing with Mescaline & Electroshock Therapy: >Getting a Charge Out of User Testing" session. > > > >On Sat, Apr 19, 2008 at 9:46 PM, Jared M. Spool <[EMAIL PROTECTED]> wrote: > >> I didn't say that I thought eye tracking was fluff. >> >> I said that I thought it is a voodoo technique. Deducing information >> about a design from eyetracking is equivalent to reading tea leaves >> and using a ouija board. >> >> The latter are cheaper, but just as reliable. >> >> Every person I know who swears by eyetracking and has stories on how >> its helped them can't explain how they would've gotten the same >> results if some other professional had looked at the same raw data. >> Until we can get to that point, the reader of the data will be more >> important than the data itself, thereby making tea leaf reading a >> viable alternative. >> >> Jared >> >> Jared M. Spool >> User Interface Engineering >> 510 Turnpike St., Suite 102, North Andover, MA 01845 >> e: [EMAIL PROTECTED] p: 1 978 327 5561 >> http://uie.com Blog: http://uie.com/brainsparks >> >> >> >> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . >> Posted from the new ixda.org >> http://www.ixda.org/discuss?post=28208 >> >> >> ________________________________________________________________ >> Welcome to the Interaction Design Association (IxDA)! >> To post to this list ....... [EMAIL PROTECTED] >> Unsubscribe ................ http://www.ixda.org/unsubscribe >> List Guidelines ............ http://www.ixda.org/guidelines >> List Help .................. http://www.ixda.org/help >> > > > >-- >~ will > >"Where you innovate, how you innovate, >and what you innovate are design problems" > >--------------------------------------------------------------------------------------------- >Will Evans | User Experience Architect >tel +1.617.281.1281 || [EMAIL PROTECTED] >--------------------------------------------------------------------------------------------- >________________________________________________________________ >Welcome to the Interaction Design Association (IxDA)! >To post to this list ....... [EMAIL PROTECTED] >Unsubscribe ................ http://www.ixda.org/unsubscribe >List Guidelines ............ http://www.ixda.org/guidelines >List Help .................. http://www.ixda.org/help -- ---------------- Katie Albers [EMAIL PROTECTED] ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
