Issues aside, this is an amazing discussion! Great points being made on both sides.
So, for the hopper, a statement and a question for @jmspool. First, the suggestion that Jared's position on eyetracking is a result of his anxiety about what the technology will mean for his methodologies / reputation / business is not sensible. Jared is a longtime recognized leader in the usability field and could just as easily embrace eyetracking as reject it with no particular impact on his "career." No, I believe that Jared's opinions are based on the merits of the technology (or lack thereof) as he perceives them. I won't say the same about the barnacles who cling to his position to advance their own credibility - but that's another discussion. However, I can't quite make out why eyetracking proponents are the specific target of affirmative attacks by you, Jared. You seem unwilling to admit the possibility that those who find value in the technology are anything but thieves and charlatans (or children playing with toys). Seems that, given your professional impermeability relating to this issue, you could just leave well enough alone; give your opinion when asked but otherwise respect the right of others to run their businesses as they see fit. Anyway... My question for you, Jared: Do you place NNG / Jakob Nielsen among the phonies? I understand that they use eyetracking quite regularly and are about to release a book about it. con molto rispetto Nick Gould CEO Catalyst Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44684 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
