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Martin, I think you have taken too many sensitivity pills, and taking offense to something that is not there. Enhance your calm, and be well. Rereading my original post, ... yea, I am guilty of typos, and wording errors that could have better expressed my target-marketing approach. I chock that up to perhaps being tired (lack of sleep from old age), and also my haste in wanting to put the original post out there for Sunday readers (I usually proof, and reproof several times before I post). >From your perspective, I have offended your sensibilities. If I remember correctly, you do not live in the U.S. where we have a diverse mix of good-people of many different back grounds. Within those, some have commonalities that a marketing-team would identify by grouping them. I have posted in the past where a major automaker marketing-team target-marketed a set of ads and a model for one group of buyers http://www.youtube.com/watch?v=6nMkKgb2vqI In a business or organization marketing-team meeting, they will 'target market' a particular group differently that another group. Perhaps they could have called each group a, b, c, ... x, and it may turn out that group c had mostly Latinos in it (a team member might call group c, the Latino group, etc.). They may have identified it that way to market with that group's perspective in mind, to communicate better their product, services, etc. Within each group, there are varied sub-groups. A marketing team will be targeting to sell or communicate to. I will give some of my person-on-the-street experiences as examples. A couple of days ago, I was in a city near the eaasv.org EVent I have been touting, checking up on some new NRG eVgo public L3 (CHAdeMO and combo) & L2 EVSE that was installed at major supermarket chain store. As I was talking to an older couple (another group to target-market to) who were in their Fiat 500 Abarth ice, our conversation lead to letting them know of the 500e EV, the eaasv.org EVent happening nearby, all the while pointing out that new EVSE the store had put in, ... when a huge full-size (puffy) pick-up truck pulled in behind me and in typical fashion, parked taking two spaces like he owned the place. I did not see the guy driving as he went in to the store, but a quick glance let me know his couple of year old dirty and scratched-up work truck was used in construction. When he came back to leave, carrying a case of beer, I could see by his clothing he was of a person in construction (of Caucasian ancestry). In that case, I had previously approached local construction types before and knew their interest in electrified, better-mpge vehicles is even less than the Latino large-vehicle drivers. So, I would likely spend less of my effort on (one has to pick your battles to succeed more often). More examples are from yesterday, when I was out and about at a nearby public shoreline access area, working on getting some aerobic/walking exercise (so I sleep better). I was able to talk to several different people while I was doing that. Some of which were four young, 20ish guys (of Latino ancestry) hanging out in a small sedan. Whether they were tired from exercise (or some deleterious -buzzed- reasons), they were laid back with doors open, so I approached them to see if they were interested in the eaasv.org EVent (I always ask if they are interested first, and if not, I stop and thank them for their time). At first they said, " ... not really." Before ending the conversation, I asked if anyone had heard of the Tesla. That made one guy's eyes perk-up. That was my hook to target market to their interest (performance, date-bait cars). So, these men not those large truck or suv ice drivers my original post was target marketing, I felt that if they came to the EVent, these men would share their plugin information they learned with family, friends and neighbors that were those large vehicle drivers (EVangelizing: its all about getting the word out). As we ended our conversation, the sedan driver wanted my name and shared me his (George), shaking my hand before I hobbled away using my walker. I turned and said I remember when I was young like them, and they all smiled :-) Later, I talked to a Mom with her young son (of Latino ancestry) that were playing with their two little dogs I was able to share information of the EVent with. They were quite happy to know such EVents happen. Approaching people like this is not an easy thing to do for some people. It is like doing cold-calls (a marketing term, like a door-to-door sales-type, where disappointment happens more often than not. Not a task for the faith of heart). Some of my approaches have been like a cold-calls as well. There was a couple of men (of Latino ancestry) using the public shoreline access to fish the SF bay slough (a water-way). I greeted them and asked if they knew not to eat the fish they caught as it would be contaminated with mercury (the 1849 CA gold rush lead to a demand for mercury to gather the gold. The San Jose Almaden mercury mines' tailings still pollute the SF bay waters today). They said they were just catching them for fun. At first, the two 40ish fishermen were not interested the EVent, until I mentioned Tesla. Again that sparked the conversation. As I ended our conversation (so as to not take too much of their time), I was allowed to give the EVent information to their young teenage son, as their hands were busy rummaging through their fishing tackle-boxes. The youngster was deeply concentrating on the game he was playing on his tablet. It wasn't until I mentioned electric skateboards, motorcycles (and Tesla) would be at the EVent that he stopped playing his game. With my hips complaining that I had gotten enough exercise for the day, I drove out to head home. As I did, I swung by the non-public EVSE that a Dreamworks site had installed for their employees (the location had business buildings in the center, with public, park-like access on its outside periphery). I stopped to talk to a man that was kind enough (of India ancestry) likely a Dreamworks engineer: a different target market), said they were not interested in the EVent. Not until I mentioned electric-skateboards. Then, he said his friend (who was in the car) knew of a fellow Dreamworks employee that had an electric skateboard, and they wanted my eaasv.org EVent information to share it with him. Its all about target-marketing, knowing what a particular group is interested in, and what topics will more likely peak their interest. {brucedp.150m.com} ... http://www.youtube.com/watch?v=dz4HEEiJuGo enhance your calm ... http://en.wikipedia.org/wiki/Target_market ... http://en.wikipedia.org/wiki/Precision_marketing#Development http://www.sfgate.com/bayarea/article/Tracking-a-toxic-trail-Long-closed-mine-2709557.php -- View this message in context: http://electric-vehicle-discussion-list.413529.n4.nabble.com/Electrifying-Large-Vehicles-converting-buyers-to-a-higher-mpge-design-tp4671523p4671545.html Sent from the Electric Vehicle Discussion List mailing list archive at Nabble.com. _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org For EV drag racing discussion, please use NEDRA (http://groups.yahoo.com/group/NEDRA)
