https://www.quora.com/How-much-does-it-actually-cost-to-make-a-car

The upshot of all of this is that cars don't make a huge amount of profit. The 
industry average is around 5% consolidated operating profit. That is, by the 
time all costs are paid you make 5% profit on the factory gate price. Small 
cars are frequently sold at a loss. Larger cars tend to be lower volume but 
make higher margins.
SUVs and crossovers are generally high margin and support loss making cars for 
the manufacturers. SUVs, crossovers and financing make most of the money for 
the manufacturers.

Sent from my iPhone

> On Oct 16, 2018, at 2:57 PM, robert winfield via EV <[email protected]> wrote:
> 
> 
> Maybe you forget how few years Tesla has been selling EV'sMaybe you don't 
> know what you are talking about when you declare "they failed"Maybe you 
> missed they have sold _OVER_1/4 MILLION vehicles, all connected to the 
> mothershipMaybe you are incorrect.Maybe _______Maybe some of us, almost every 
> one, just wants a turnkey vehicle, that just works
> Sent from Yahoo Mail on Android 
> 
>>  On Tue, Oct 16, 2018 at 1:21 PM, EVDL Administrator via 
>> EV<[email protected]> wrote:   On 16 Oct 2018 at 6:35, Paul Dove via EV 
>> wrote:
>> 
>> A car manufacturer doesn't make a profit till the production line is
>> paid for. 
> 
> Of course, but Tesla's declared intent from the start was to make enough 
> money on the luxury models (X and S) that they could afford to introduce a 
> more affordable "Tesla for the rest of us."  
> 
> Apparently you disagree, but un my view, they failed.  
> 
> Maybe they didn't make enough money on the pricey Teslas.  Maybe they blew 
> too much on other stuff.  Maybe they tried to introduce the 3 too soon (and 
> that could be because GM scooped them with the Bolt).  I don't know the 
> reason, just that the "affordable" Tesla isn't, at least not now.
> 
> I find it interesting to compare Tesla's approach to Honda's -- granted that 
> the latter is a much larger company.  When they launched the Accord in 1976, 
> Honda priced it aggressively, to build demand.  They probably took a loss.  
> The price rose in later years as it gained sales.
> 
> Similarly, Toyota took a loss on the early Prius.  I think that was also the 
> case with the Nissan Leaf.  That's just what automakers have to do when they 
> want a new and different vehicle to succeed. That and lots of advertising.
> 
> I understand that maybe Tesla can't afford to do the same, but I'm not sure 
> they can succeed in the long run if they don't.  That's especially true in 
> the US, which is regressing into a less EV-friendly market.
> 
> Maybe the "Tesla cachet" will carry them through, if they can maintain their 
> reputation.  Time will tell.  
> 
> David Roden - Akron, Ohio, USA
> EVDL Administrator
> 
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