Okay, so I'm not entirely sure why the tone in a lot of messages regarding
brands, such as Star Wars, is antagonistic, especially given sites such as
this one:

http://www.starwarsfanworks.com/

The real problem of copyright comes from making money from brands that
aren't yours, or directly causing a loss of sales (for example, uploading
a pirated version of a game they have for sale to a torrent site).

Most companies are more than happy for people to engage with their brands,
so long as they are respectful of them, and aren't attempting to rip them
off commercially.

If you really want a game dev to take notice of you, make something
extraordinary with their brand or their tools. That's how half the stars
of the modding community get tight with devs such as Valve or Bungie.

There's a saying I've become particularly fond of lately:

Criticise through creation.

Don't tear people or companies down through criticism. Show them what can
be done by being creative.

Cheers,

Neo


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