On 2017-09-20 8:08 PM, Michele Warther via governance wrote:
Hi all, We are planning to update our email communications, which are referred in the privacy notice for websites and communications [1] and remove the text only email option. Removing inactive subscribers is a critical part of email engagement and there is no feedback loop available for text only email communications.
I recognize that not being able to collect metrics about usage makes it difficult to evaluate success and plan strategy, and I understand that it's really hard to make a product or experience that's relevant to people you don't know anything about, but we've got to find a way to do this that respects the wishes of people who've decided to opt out.
Further, I may be wrong about this, but I've got a sense that if you're asking specifically for text-only email in the year two thousand and seventeen, you're doing so for specific reasons that matter to you. Can you tell us more about the mechanism you're using to evaluate activity?
In no particular order, my concerns are: Do you have a way to distinguish "inactive" from "uninterested", and those in turn from people who simply have privacy settings turned on in their client, or decline to click the "load images" thing in gmail? Have we run this proposal past anyone who relies on adaptive technology like a screen reader?
Finally, have you considered approaching this experimentally, to see if there's evidence that this change will drive the actual outcome you're anticipating?
We’re doing this because all of our users could become impacted by a few subscribers inactivity. This happens because anyone’s inactivity influences the delivery of all of our email programs when it becomes frequent often - we want those who want to receive email content to receive it.
I don't understand the first sentence here at all, or how the second one follows from it. Can you elaborate on how that works, particularly in light of the scale at which we're operating?
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