> On Mar 7, 2018, at 5:42 PM, Michael Wise via mailop <mailop@mailop.org> wrote: > > > Certainly not with all spam traps, but if someone is reviewing the data, and > trying to decide what to do with a sample, an "Open" message might get sent > in error.
I have this weird feeling that some of the “opens are permission” stuff started with some of the work I was doing with clients a decade ago and then ended up getting passed through the whisper network and came out the other end as something completely different. Opens aren’t permission. Opens aren’t proof of life. What they are is a signal that, when combined with other signals, can be a sign that an email is wanted and it is acceptable to continue mailing to them. In one of the early situations we were looking at opens *and* subsequent logins to a website as confirmation that email address was interested in receiving mail from the sender and could be exempted from the re-confirmation scheme. Confirmation is about establishing identity and interest. But, as we’ve seen, even using COI isn’t sufficient to prove those. It’s an ugly world of grey out there, we’re doing the best we can to split it into black and white, but there’s always going to be a piece in the middle. > But a reply should never be sent, and so a classical SpamTrap would not pass > a COI test. Not many commercial lists are using reply as a COI step. More often than not it’s click on a link or copy and paste a code into a website. > ... unless it had gathered dust for a very long time, or the new domain's > owner didn't follow the (Reject for 6 months to a year) BCP. > > Just MHO. No real argument in theory. But theory doesn’t always apply in practice. laura -- Having an Email Crisis? We can help! 800 823-9674 Laura Atkins Word to the Wise la...@wordtothewise.com (650) 437-0741 Email Delivery Blog: https://wordtothewise.com/blog
_______________________________________________ mailop mailing list mailop@mailop.org https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop
