Talking about precision, Noah… Data where you need it.
with the logo that says “relax” is to me a complete solution. If it is de-cluttered and separated, it is solid. Please have a look at these brands http://www.bestglobalbrands.com/2014/ranking/ <http://www.bestglobalbrands.com/2014/ranking/> Are there any slogans or mother company names here? Did they become simpler or more complicated over the years? I have tried to sum up my position here: https://app.box.com/s/xpkbqafyq3fewr9ksqzi <https://app.box.com/s/xpkbqafyq3fewr9ksqzi> We need to keep these entities apart: logo slogan information when it comes to design. It’s not about the sofa, it is the person that is relaxing. Johs > On 02 Dec 2014, at 17:58, Noah Slater <[email protected]> wrote: > > Yup. The emotional appeal is important. That's the driving force > behind trying to find our "Why?" We're trying to find that vision that > we all share that will resonate with people. I think that "Data > wherever you need it" hits it. I wouldn't like to muddy the precision > of that with "Relax" at the end of it. > > On 2 December 2014 at 06:36, Johs Ensby <[email protected]> wrote: >> Keeping “relax” with the new slogan would both make it unique and build on >> the established brand value. >> >> Data where you need it. Relax. >> >> It’s another way of saying >> Data where you need it. Cool. >> >> “Relax” is the emotional appeal, while the first part is the “rational >> appeal”. >> In marketing and brand building the emotional appeal is often more important >> and the rational appeal is used to, exactly, rationalise your “gut feel” >> choice. >> Why is this so important in B2B/professional/hi-tech marketing? >> Choosing a platform involved a massive amount of reasoning and evaluations, >> there is never a perfect answer, but as pros & cons pile up most people >> develop a gut feel for their choice. >> To capture this gut feel in an “emotional appeal” is important to a brand, >> it gives you a hook into the right side of the brain. >> >> Johs >> >> >>> On 01 Dec 2014, at 19:36, Jan Lehnardt <[email protected]> wrote: >>> >>> I agree that this is a really strong position now. :) >>> >>> Good job everyone! >>> >>> Best >>> Jan >>> -- >>> >>>> On 01 Dec 2014, at 18:33 , Noah Slater <[email protected]> wrote: >>>> >>>> "Data where you need it." -- This is good as a single sentence. >>>> >>>> "Data. Wherever you need it." -- I think I prefer a period here... >>>> >>>> So my understanding is that: >>>> >>>> WHY -- Getting your data where ever you need it (mobile, geolocations, >>>> cloud, etc) >>>> >>>> HOW -- Sync protocol (with CouchDB as the reference implementation) >>>> >>>> WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript, etc., >>>> etc. >>>> >>>> Is it just me, or is this looking really strong now? >>>> >>>> Alexander, BTW: I do not think it's an issue to have a slogan that >>>> someone else has used. Unless these people are also building database >>>> software, I don't think it's an issue (much like trademark law). >>>> >>>> On 21 November 2014 at 16:13, Johs Ensby <[email protected]> wrote: >>>>> Heartwarming to see an advocate for the “Relax” (word and logo) >>>>> attractive, differentiating and cool >>>>> How about.. >>>>> >>>>> Data where you need it. Relax. >>>>> >>>>> Johs >>>>> >>>>>> On 21 Nov 2014, at 16:01, Benjamin Young <[email protected]> wrote: >>>>>> >>>>>> Weighing in a bit late here, but here's some thoughts out of reading the >>>>>> thread and various suggestions: >>>>>> >>>>>> Relax with your data. >>>>>> Your data's here. Relax. >>>>>> Relax. Your data is here. >>>>>> Data where you are. >>>>>> Cuddle with your data. ;) >>>>>> Data delivered. >>>>>> Marxist Data Management. ;) >>>>>> Relax. It's data time! >>>>>> >>>>>> k...that's probably too many. :-P >>>>>> >>>>>> One short comment on the logo. In it's current form, it's very inviting. >>>>>> Many of the alternatives put forward (over the years) make it feel >>>>>> corporate, distant, or generic. My CouchDB shirt (which is aging badly) >>>>>> still gets compliments--from all kinds of people! >>>>>> >>>>>> There's something very promising about any product that might make one >>>>>> feel that relaxed, confident, happy, "chilling"--especially in a space >>>>>> (data management) where it's usually all stress, corrupted backups, >>>>>> latency, lag, and rejected writes and data loss. >>>>>> >>>>>> Mario doesn't want a fire flower. He wants to shoot fire balls and >>>>>> destroy goombas! >>>>>> http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/mario1.gif >>>>>> >>>>>> :) >>>>>> >>>>>> Keep up the greatness, all, >>>>>> Benjamin >>>>>> >>>>>>> -----Original Message----- >>>>>>> From: Andy Wenk [mailto:[email protected]] >>>>>>> Sent: Friday, November 21, 2014 7:26 AM >>>>>>> To: [email protected] >>>>>>> Subject: Re: New motto? >>>>>>> >>>>>>> I like most in order: >>>>>>> >>>>>>> "Data where you need it." >>>>>>> >>>>>>> "Data wherever you need it." >>>>>>> >>>>>>> "Data everywhere” >>>>>>> >>>>>>> I love the word "need" in the slogan because it transports reliability. >>>>>>> Not only >>>>>>> everywhere but where I need the data. The proposed version of Jan (and >>>>>>> Noah) with "wherever" is a bit stronger than only "where" but when you >>>>>>> speak the sentence (at least for me) the version with "where" rolls >>>>>>> more, or >>>>>>> is more concise. >>>>>>> >>>>>>> Nick - thanks for the good overview. I highly appreciate you work. >>>>>>> >>>>>>> * The approach in R3 to change the position of the man is good, but it >>>>>>> will not >>>>>>> end the discussions unfortunately, >>>>>>> >>>>>>> * R4 is bit too hippi for me. It reminds me of '70 music what is a >>>>>>> super super >>>>>>> cool thing but at the time of writing, I wear my CouchDB hat and not the >>>>>>> music hat :D >>>>>>> >>>>>>> * R5 is perfect for a sticker but ... I dunno - a lot of heavy red >>>>>>> >>>>>>> * R6 is the one I like most even though I don't know if it is better >>>>>>> than we >>>>>>> have today. It is modern, abstract and forces attention. Even though, >>>>>>> the red >>>>>>> halt circle is very massive still .... >>>>>>> >>>>>>> All the best and Cheers >>>>>>> >>>>>>> Andy >>>>>>> >>>>>>> On 21 November 2014 06:38, Johs Ensby <[email protected]> wrote: >>>>>>> >>>>>>>> All, >>>>>>>> >>>>>>>> - "Data where you need it” >>>>>>>> or >>>>>>>> - “Live data where you need it" >>>>>>>> >>>>>>>> to try an squeeze in the VALUE of the replication feature. >>>>>>>> We would then cover >>>>>>>> - the product category “data” >>>>>>>> - the main feature “where” (mobility across platforms, devices and >>>>>>>> scale) >>>>>>>> - the differentiator “live" >>>>>>>> >>>>>>>> Looking at the candidates: >>>>>>>> - "Data where you need it" >>>>>>>> - "Data wherever you need it" >>>>>>>> - "Data everywhere” >>>>>>>> >>>>>>>> I would argue that >>>>>>>> “wherever" is a stronger, but longer version of “where”, “where” >>>>>>>> sounds to me more precise, and you certainly don’t need data >>>>>>>> “everywhere”, the “need” is important, it is what moves us from >>>>>>>> “everywhere” to “where”, the specific places >>>>>>>> >>>>>>>> The question remains who “you” are >>>>>>>> I guess we are marketing the technology to developers, so the >>>>>>>> developer (be it a system or biz developer) is the “you”. >>>>>>>> The “you” has a challenge: providing data where she/he needs it — and >>>>>>>> that is what CouchDB is the solution to. >>>>>>>> >>>>>>>> Nick, >>>>>>>> following my many negative responses to your logo proposals: >>>>>>>> I find R6 a fresh direction that could be an evolution of the current >>>>>>>> logo without just diminishing or cluttering it >>>>>>>> - it keeps a symbol that could be a couch, but in a new form >>>>>>>> - it retains the simplicity, and the red C could become the icon alone >>>>>>>> >>>>>>>> - Johs >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>>>> On 20 Nov 2014, at 21:32, Nick Pavlica <[email protected]> wrote: >>>>>>>>> >>>>>>>>> All, >>>>>>>>> The slogan, "Data(,) wherever you need it", does summarize CouchDB >>>>>>>>> and the surrounding community quite effectively. I would like to >>>>>>>>> add a >>>>>>>> couple >>>>>>>>> of options that are a little more succinct to the mix. >>>>>>>>> >>>>>>>>> - "Data where you need it" >>>>>>>>> - "Data Everywhere" >>>>>>>>> >>>>>>>>> I have created a sample board with some of the updated logos that >>>>>>>>> I've >>>>>>>> been >>>>>>>>> working on that use these potential mottos. >>>>>>>>> >>>>>>>>> >>>>>>>> >>>>>>> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pd >>>>>>> f?d >>>>>>>> l=0 >>>>>>>> >>>>>>> <https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.p >>>>>>> df? >>>>>>>> dl=0 >>>>>>>>> >>>>>>>>> >>>>>>>>> I hope this helps cement some of the ideas that have been presented >>>>>>>>> thus far. >>>>>>>>> >>>>>>>>> Regards! >>>>>>>>> -- Nick Pavlica >>>>>>>>> >>>>>>>>> >>>>>>>>> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <[email protected] >>>>>>> <mailto: >>>>>>>> [email protected]>> wrote: >>>>>>>>> >>>>>>>>>> +1 to "Data, wherever you need it." though I think I prefer it with >>>>>>>>>> +the >>>>>>>>>> comma. >>>>>>>>>> >>>>>>>>>> ----- Original Message ----- >>>>>>>>>> From: "Jan Lehnardt" <[email protected] <mailto:[email protected]>> >>>>>>>>>> To: [email protected] >>>>>>>>>> <mailto:[email protected]> >>>>>>>>>> Sent: Thursday, November 20, 2014 5:25:39 PM >>>>>>>>>> Subject: Re: New motto? >>>>>>>>>> >>>>>>>>>> >>>>>>>>>>> On 20 Nov 2014, at 16:24 , Mike Broberg <[email protected] >>>>>>> <mailto: >>>>>>>> [email protected]>> wrote: >>>>>>>>>>> >>>>>>>>>>> Just some ideas -- if only to kick this thread back up when people >>>>>>>>>>> have >>>>>>>>>> returned from Apachecon Europe :P >>>>>>>>>>> - Data that moves >>>>>>>>>>> (from a short doc that Diana Thayer wrote: >>>>>>>>>>> http://docs.cloudant.com/ < >>>>>>>> http://docs.cloudant.com/> >>>>>>>>>> guides/moving-clusters.html) >>>>>>>>>>> - Data, with all the right moves >>>>>>>>>>> - Set your data in motion >>>>>>>>>>> - The freedom to move >>>>>>>>>>> (a basic human right: https://en.wikipedia.org/wiki/ < >>>>>>>> https://en.wikipedia.org/wiki/> >>>>>>>>>> Human_rights#Freedom_of_movement) >>>>>>>>>>> - Data that moves. Data that's freed. >>>>>>>>>>> - Your data, wherever you need it >>>>>>>>>> >>>>>>>>>> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up >>>>>>>>>> with >>>>>>>>>> >>>>>>>>>> “Data wherever you need it.” — which I still think is succinct, >>>>>>>>>> neat, captures both the mobile and the big-data case, isn’t too >>>>>>>>>> convoluted and totally memorable. >>>>>>>>>> >>>>>>>>>> Sleeping on this a couple of nights, I really like it :) >>>>>>>>>> >>>>>>>>>> CouchDB >>>>>>>>>> Data wherever you need it. >>>>>>>>>> >>>>>>>>>> Best >>>>>>>>>> Jan >>>>>>>>>> -- >>>>>>>> >>>>>>>> >>>>>>> >>>>>>> >>>>>>> -- >>>>>>> Andy Wenk >>>>>>> Hamburg - Germany >>>>>>> RockIt! >>>>>>> >>>>>>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 >>>>>>> >>>>>>> https://people.apache.org/keys/committer/andywenk.asc >>>>> >>>> >>>> >>>> >>>> -- >>>> Noah Slater >>>> https://twitter.com/nslater >>> >> > > > > -- > Noah Slater > https://twitter.com/nslater
