Yup. The emotional appeal is important. That's the driving force behind trying to find our "Why?" We're trying to find that vision that we all share that will resonate with people. I think that "Data wherever you need it" hits it. I wouldn't like to muddy the precision of that with "Relax" at the end of it.
On 2 December 2014 at 06:36, Johs Ensby <[email protected]> wrote: > Keeping “relax” with the new slogan would both make it unique and build on > the established brand value. > > Data where you need it. Relax. > > It’s another way of saying > Data where you need it. Cool. > > “Relax” is the emotional appeal, while the first part is the “rational > appeal”. > In marketing and brand building the emotional appeal is often more important > and the rational appeal is used to, exactly, rationalise your “gut feel” > choice. > Why is this so important in B2B/professional/hi-tech marketing? > Choosing a platform involved a massive amount of reasoning and evaluations, > there is never a perfect answer, but as pros & cons pile up most people > develop a gut feel for their choice. > To capture this gut feel in an “emotional appeal” is important to a brand, it > gives you a hook into the right side of the brain. > > Johs > > >> On 01 Dec 2014, at 19:36, Jan Lehnardt <[email protected]> wrote: >> >> I agree that this is a really strong position now. :) >> >> Good job everyone! >> >> Best >> Jan >> -- >> >>> On 01 Dec 2014, at 18:33 , Noah Slater <[email protected]> wrote: >>> >>> "Data where you need it." -- This is good as a single sentence. >>> >>> "Data. Wherever you need it." -- I think I prefer a period here... >>> >>> So my understanding is that: >>> >>> WHY -- Getting your data where ever you need it (mobile, geolocations, >>> cloud, etc) >>> >>> HOW -- Sync protocol (with CouchDB as the reference implementation) >>> >>> WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript, etc., etc. >>> >>> Is it just me, or is this looking really strong now? >>> >>> Alexander, BTW: I do not think it's an issue to have a slogan that >>> someone else has used. Unless these people are also building database >>> software, I don't think it's an issue (much like trademark law). >>> >>> On 21 November 2014 at 16:13, Johs Ensby <[email protected]> wrote: >>>> Heartwarming to see an advocate for the “Relax” (word and logo) >>>> attractive, differentiating and cool >>>> How about.. >>>> >>>> Data where you need it. Relax. >>>> >>>> Johs >>>> >>>>> On 21 Nov 2014, at 16:01, Benjamin Young <[email protected]> wrote: >>>>> >>>>> Weighing in a bit late here, but here's some thoughts out of reading the >>>>> thread and various suggestions: >>>>> >>>>> Relax with your data. >>>>> Your data's here. Relax. >>>>> Relax. Your data is here. >>>>> Data where you are. >>>>> Cuddle with your data. ;) >>>>> Data delivered. >>>>> Marxist Data Management. ;) >>>>> Relax. It's data time! >>>>> >>>>> k...that's probably too many. :-P >>>>> >>>>> One short comment on the logo. In it's current form, it's very inviting. >>>>> Many of the alternatives put forward (over the years) make it feel >>>>> corporate, distant, or generic. My CouchDB shirt (which is aging badly) >>>>> still gets compliments--from all kinds of people! >>>>> >>>>> There's something very promising about any product that might make one >>>>> feel that relaxed, confident, happy, "chilling"--especially in a space >>>>> (data management) where it's usually all stress, corrupted backups, >>>>> latency, lag, and rejected writes and data loss. >>>>> >>>>> Mario doesn't want a fire flower. He wants to shoot fire balls and >>>>> destroy goombas! >>>>> http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/mario1.gif >>>>> >>>>> :) >>>>> >>>>> Keep up the greatness, all, >>>>> Benjamin >>>>> >>>>>> -----Original Message----- >>>>>> From: Andy Wenk [mailto:[email protected]] >>>>>> Sent: Friday, November 21, 2014 7:26 AM >>>>>> To: [email protected] >>>>>> Subject: Re: New motto? >>>>>> >>>>>> I like most in order: >>>>>> >>>>>> "Data where you need it." >>>>>> >>>>>> "Data wherever you need it." >>>>>> >>>>>> "Data everywhere” >>>>>> >>>>>> I love the word "need" in the slogan because it transports reliability. >>>>>> Not only >>>>>> everywhere but where I need the data. The proposed version of Jan (and >>>>>> Noah) with "wherever" is a bit stronger than only "where" but when you >>>>>> speak the sentence (at least for me) the version with "where" rolls >>>>>> more, or >>>>>> is more concise. >>>>>> >>>>>> Nick - thanks for the good overview. I highly appreciate you work. >>>>>> >>>>>> * The approach in R3 to change the position of the man is good, but it >>>>>> will not >>>>>> end the discussions unfortunately, >>>>>> >>>>>> * R4 is bit too hippi for me. It reminds me of '70 music what is a super >>>>>> super >>>>>> cool thing but at the time of writing, I wear my CouchDB hat and not the >>>>>> music hat :D >>>>>> >>>>>> * R5 is perfect for a sticker but ... I dunno - a lot of heavy red >>>>>> >>>>>> * R6 is the one I like most even though I don't know if it is better >>>>>> than we >>>>>> have today. It is modern, abstract and forces attention. Even though, >>>>>> the red >>>>>> halt circle is very massive still .... >>>>>> >>>>>> All the best and Cheers >>>>>> >>>>>> Andy >>>>>> >>>>>> On 21 November 2014 06:38, Johs Ensby <[email protected]> wrote: >>>>>> >>>>>>> All, >>>>>>> >>>>>>> - "Data where you need it” >>>>>>> or >>>>>>> - “Live data where you need it" >>>>>>> >>>>>>> to try an squeeze in the VALUE of the replication feature. >>>>>>> We would then cover >>>>>>> - the product category “data” >>>>>>> - the main feature “where” (mobility across platforms, devices and >>>>>>> scale) >>>>>>> - the differentiator “live" >>>>>>> >>>>>>> Looking at the candidates: >>>>>>> - "Data where you need it" >>>>>>> - "Data wherever you need it" >>>>>>> - "Data everywhere” >>>>>>> >>>>>>> I would argue that >>>>>>> “wherever" is a stronger, but longer version of “where”, “where” >>>>>>> sounds to me more precise, and you certainly don’t need data >>>>>>> “everywhere”, the “need” is important, it is what moves us from >>>>>>> “everywhere” to “where”, the specific places >>>>>>> >>>>>>> The question remains who “you” are >>>>>>> I guess we are marketing the technology to developers, so the >>>>>>> developer (be it a system or biz developer) is the “you”. >>>>>>> The “you” has a challenge: providing data where she/he needs it — and >>>>>>> that is what CouchDB is the solution to. >>>>>>> >>>>>>> Nick, >>>>>>> following my many negative responses to your logo proposals: >>>>>>> I find R6 a fresh direction that could be an evolution of the current >>>>>>> logo without just diminishing or cluttering it >>>>>>> - it keeps a symbol that could be a couch, but in a new form >>>>>>> - it retains the simplicity, and the red C could become the icon alone >>>>>>> >>>>>>> - Johs >>>>>>> >>>>>>> >>>>>>> >>>>>>>> On 20 Nov 2014, at 21:32, Nick Pavlica <[email protected]> wrote: >>>>>>>> >>>>>>>> All, >>>>>>>> The slogan, "Data(,) wherever you need it", does summarize CouchDB >>>>>>>> and the surrounding community quite effectively. I would like to >>>>>>>> add a >>>>>>> couple >>>>>>>> of options that are a little more succinct to the mix. >>>>>>>> >>>>>>>> - "Data where you need it" >>>>>>>> - "Data Everywhere" >>>>>>>> >>>>>>>> I have created a sample board with some of the updated logos that >>>>>>>> I've >>>>>>> been >>>>>>>> working on that use these potential mottos. >>>>>>>> >>>>>>>> >>>>>>> >>>>>> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pd >>>>>> f?d >>>>>>> l=0 >>>>>>> >>>>>> <https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.p >>>>>> df? >>>>>>> dl=0 >>>>>>>> >>>>>>>> >>>>>>>> I hope this helps cement some of the ideas that have been presented >>>>>>>> thus far. >>>>>>>> >>>>>>>> Regards! >>>>>>>> -- Nick Pavlica >>>>>>>> >>>>>>>> >>>>>>>> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <[email protected] >>>>>> <mailto: >>>>>>> [email protected]>> wrote: >>>>>>>> >>>>>>>>> +1 to "Data, wherever you need it." though I think I prefer it with >>>>>>>>> +the >>>>>>>>> comma. >>>>>>>>> >>>>>>>>> ----- Original Message ----- >>>>>>>>> From: "Jan Lehnardt" <[email protected] <mailto:[email protected]>> >>>>>>>>> To: [email protected] >>>>>>>>> <mailto:[email protected]> >>>>>>>>> Sent: Thursday, November 20, 2014 5:25:39 PM >>>>>>>>> Subject: Re: New motto? >>>>>>>>> >>>>>>>>> >>>>>>>>>> On 20 Nov 2014, at 16:24 , Mike Broberg <[email protected] >>>>>> <mailto: >>>>>>> [email protected]>> wrote: >>>>>>>>>> >>>>>>>>>> Just some ideas -- if only to kick this thread back up when people >>>>>>>>>> have >>>>>>>>> returned from Apachecon Europe :P >>>>>>>>>> - Data that moves >>>>>>>>>> (from a short doc that Diana Thayer wrote: >>>>>>>>>> http://docs.cloudant.com/ < >>>>>>> http://docs.cloudant.com/> >>>>>>>>> guides/moving-clusters.html) >>>>>>>>>> - Data, with all the right moves >>>>>>>>>> - Set your data in motion >>>>>>>>>> - The freedom to move >>>>>>>>>> (a basic human right: https://en.wikipedia.org/wiki/ < >>>>>>> https://en.wikipedia.org/wiki/> >>>>>>>>> Human_rights#Freedom_of_movement) >>>>>>>>>> - Data that moves. Data that's freed. >>>>>>>>>> - Your data, wherever you need it >>>>>>>>> >>>>>>>>> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up >>>>>>>>> with >>>>>>>>> >>>>>>>>> “Data wherever you need it.” — which I still think is succinct, >>>>>>>>> neat, captures both the mobile and the big-data case, isn’t too >>>>>>>>> convoluted and totally memorable. >>>>>>>>> >>>>>>>>> Sleeping on this a couple of nights, I really like it :) >>>>>>>>> >>>>>>>>> CouchDB >>>>>>>>> Data wherever you need it. >>>>>>>>> >>>>>>>>> Best >>>>>>>>> Jan >>>>>>>>> -- >>>>>>> >>>>>>> >>>>>> >>>>>> >>>>>> -- >>>>>> Andy Wenk >>>>>> Hamburg - Germany >>>>>> RockIt! >>>>>> >>>>>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 >>>>>> >>>>>> https://people.apache.org/keys/committer/andywenk.asc >>>> >>> >>> >>> >>> -- >>> Noah Slater >>> https://twitter.com/nslater >> > -- Noah Slater https://twitter.com/nslater
