Heartwarming to see an advocate for the “Relax” (word and logo) attractive, 
differentiating and cool 
How about..

Data where you need it. Relax.

Johs

> On 21 Nov 2014, at 16:01, Benjamin Young <[email protected]> wrote:
> 
> Weighing in a bit late here, but here's some thoughts out of reading the 
> thread and various suggestions:
> 
> Relax with your data.
> Your data's here. Relax.
> Relax. Your data is here.
> Data where you are.
> Cuddle with your data. ;)
> Data delivered.
> Marxist Data Management. ;)
> Relax. It's data time!
> 
> k...that's probably too many. :-P
> 
> One short comment on the logo. In it's current form, it's very inviting. Many 
> of the alternatives put forward (over the years) make it feel corporate, 
> distant, or generic. My CouchDB shirt (which is aging badly) still gets 
> compliments--from all kinds of people!
> 
> There's something very promising about any product that might make one feel 
> that relaxed, confident, happy, "chilling"--especially in a space (data 
> management) where it's usually all stress, corrupted backups, latency, lag, 
> and rejected writes and data loss.
> 
> Mario doesn't want a fire flower. He wants to shoot fire balls and destroy 
> goombas!
> http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/mario1.gif
> 
> :)
> 
> Keep up the greatness, all,
> Benjamin
> 
>> -----Original Message-----
>> From: Andy Wenk [mailto:[email protected]]
>> Sent: Friday, November 21, 2014 7:26 AM
>> To: [email protected]
>> Subject: Re: New motto?
>> 
>> I like most in order:
>> 
>> "Data where you need it."
>> 
>> "Data wherever you need it."
>> 
>> "Data everywhere”
>> 
>> I love the word "need" in the slogan because it transports reliability. Not 
>> only
>> everywhere but where I need the data.  The proposed version of Jan (and
>> Noah) with "wherever" is a bit stronger than only "where" but when you
>> speak the sentence (at least for me) the version with "where" rolls more, or
>> is more concise.
>> 
>> Nick - thanks for the good overview. I highly appreciate you work.
>> 
>> * The approach in R3 to change the position of the man is good, but it will 
>> not
>> end the discussions unfortunately,
>> 
>> * R4 is bit too hippi for me. It reminds me of '70 music what is a super 
>> super
>> cool thing but at the time of writing, I wear my CouchDB hat and not the
>> music hat :D
>> 
>> * R5 is perfect for a sticker but ... I dunno - a lot of heavy red
>> 
>> * R6 is the one I like most even though I don't know if it is better than we
>> have today. It is modern, abstract and forces attention. Even though, the red
>> halt circle is very massive still ....
>> 
>> All the best and Cheers
>> 
>> Andy
>> 
>> On 21 November 2014 06:38, Johs Ensby <[email protected]> wrote:
>> 
>>> All,
>>> 
>>> - "Data where you need it”
>>> or
>>> - “Live data where you need it"
>>> 
>>> to try an squeeze in the VALUE of the replication feature.
>>> We would then cover
>>> - the product category “data”
>>> - the main feature “where” (mobility across platforms, devices and
>>> scale)
>>> - the differentiator “live"
>>> 
>>> Looking at the candidates:
>>> - "Data where you need it"
>>> - "Data wherever you need it"
>>> - "Data everywhere”
>>> 
>>> I would argue that
>>> “wherever" is a stronger, but longer version of “where”, “where”
>>> sounds to me more precise, and you certainly don’t need data
>>> “everywhere”, the “need” is important, it is what moves us from
>>> “everywhere” to “where”, the specific places
>>> 
>>> The question remains who “you” are
>>> I guess we are marketing the technology to developers, so the
>>> developer (be it a system or biz developer) is the “you”.
>>> The “you” has a challenge: providing data where she/he needs it — and
>>> that is what CouchDB is the solution to.
>>> 
>>> Nick,
>>> following my many negative responses to your logo proposals:
>>> I find R6 a fresh direction that could be an evolution of the current
>>> logo without just diminishing or cluttering it
>>> - it keeps a symbol that could be a couch, but in a new form
>>> - it retains the simplicity, and the red C could become the icon alone
>>> 
>>> - Johs
>>> 
>>> 
>>> 
>>>> On 20 Nov 2014, at 21:32, Nick Pavlica <[email protected]> wrote:
>>>> 
>>>> All,
>>>> The slogan, "Data(,) wherever you need it", does summarize CouchDB
>>>> and the surrounding community quite effectively.  I would like to
>>>> add a
>>> couple
>>>> of options that are a little more succinct to the mix.
>>>> 
>>>> - "Data where you need it"
>>>> - "Data Everywhere"
>>>> 
>>>> I have created a sample board with some of the updated logos that
>>>> I've
>>> been
>>>> working on that use these potential mottos.
>>>> 
>>>> 
>>> 
>> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pd
>> f?d
>>> l=0
>>> 
>> <https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.p
>> df?
>>> dl=0
>>>> 
>>>> 
>>>> I hope this helps cement some of the ideas that have been presented
>>>> thus far.
>>>> 
>>>> Regards!
>>>> -- Nick Pavlica
>>>> 
>>>> 
>>>> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <[email protected]
>> <mailto:
>>> [email protected]>> wrote:
>>>> 
>>>>> +1 to "Data, wherever you need it." though I think I prefer it with
>>>>> +the
>>>>> comma.
>>>>> 
>>>>> ----- Original Message -----
>>>>> From: "Jan Lehnardt" <[email protected] <mailto:[email protected]>>
>>>>> To: [email protected]
>>>>> <mailto:[email protected]>
>>>>> Sent: Thursday, November 20, 2014 5:25:39 PM
>>>>> Subject: Re: New motto?
>>>>> 
>>>>> 
>>>>>> On 20 Nov 2014, at 16:24 , Mike Broberg <[email protected]
>> <mailto:
>>> [email protected]>> wrote:
>>>>>> 
>>>>>> Just some ideas -- if only to kick this thread back up when people
>>>>>> have
>>>>> returned from Apachecon Europe :P
>>>>>> - Data that moves
>>>>>> (from a short doc that Diana Thayer wrote:
>>>>>> http://docs.cloudant.com/ <
>>> http://docs.cloudant.com/>
>>>>> guides/moving-clusters.html)
>>>>>> - Data, with all the right moves
>>>>>> - Set your data in motion
>>>>>> - The freedom to move
>>>>>> (a basic human right: https://en.wikipedia.org/wiki/ <
>>> https://en.wikipedia.org/wiki/>
>>>>> Human_rights#Freedom_of_movement)
>>>>>> - Data that moves. Data that's freed.
>>>>>> - Your data, wherever you need it
>>>>> 
>>>>> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up
>>>>> with
>>>>> 
>>>>> “Data wherever you need it.” — which I still think is succinct,
>>>>> neat, captures both the mobile and the big-data case, isn’t too
>>>>> convoluted and totally memorable.
>>>>> 
>>>>> Sleeping on this a couple of nights, I really like it :)
>>>>> 
>>>>>   CouchDB
>>>>>   Data wherever you need it.
>>>>> 
>>>>> Best
>>>>> Jan
>>>>> --
>>> 
>>> 
>> 
>> 
>> --
>> Andy Wenk
>> Hamburg - Germany
>> RockIt!
>> 
>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>> 
>> https://people.apache.org/keys/committer/andywenk.asc

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