"Data where you need it." -- This is good as a single sentence.

"Data. Wherever you need it." -- I think I prefer a period here...

So my understanding is that:

WHY -- Getting your data where ever you need it (mobile, geolocations,
cloud, etc)

HOW -- Sync protocol (with CouchDB as the reference implementation)

WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript, etc., etc.

Is it just me, or is this looking really strong now?

Alexander, BTW: I do not think it's an issue to have a slogan that
someone else has used. Unless these people are also building database
software, I don't think it's an issue (much like trademark law).

On 21 November 2014 at 16:13, Johs Ensby <[email protected]> wrote:
> Heartwarming to see an advocate for the “Relax” (word and logo) attractive, 
> differentiating and cool
> How about..
>
> Data where you need it. Relax.
>
> Johs
>
>> On 21 Nov 2014, at 16:01, Benjamin Young <[email protected]> wrote:
>>
>> Weighing in a bit late here, but here's some thoughts out of reading the 
>> thread and various suggestions:
>>
>> Relax with your data.
>> Your data's here. Relax.
>> Relax. Your data is here.
>> Data where you are.
>> Cuddle with your data. ;)
>> Data delivered.
>> Marxist Data Management. ;)
>> Relax. It's data time!
>>
>> k...that's probably too many. :-P
>>
>> One short comment on the logo. In it's current form, it's very inviting. 
>> Many of the alternatives put forward (over the years) make it feel 
>> corporate, distant, or generic. My CouchDB shirt (which is aging badly) 
>> still gets compliments--from all kinds of people!
>>
>> There's something very promising about any product that might make one feel 
>> that relaxed, confident, happy, "chilling"--especially in a space (data 
>> management) where it's usually all stress, corrupted backups, latency, lag, 
>> and rejected writes and data loss.
>>
>> Mario doesn't want a fire flower. He wants to shoot fire balls and destroy 
>> goombas!
>> http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/mario1.gif
>>
>> :)
>>
>> Keep up the greatness, all,
>> Benjamin
>>
>>> -----Original Message-----
>>> From: Andy Wenk [mailto:[email protected]]
>>> Sent: Friday, November 21, 2014 7:26 AM
>>> To: [email protected]
>>> Subject: Re: New motto?
>>>
>>> I like most in order:
>>>
>>> "Data where you need it."
>>>
>>> "Data wherever you need it."
>>>
>>> "Data everywhere”
>>>
>>> I love the word "need" in the slogan because it transports reliability. Not 
>>> only
>>> everywhere but where I need the data.  The proposed version of Jan (and
>>> Noah) with "wherever" is a bit stronger than only "where" but when you
>>> speak the sentence (at least for me) the version with "where" rolls more, or
>>> is more concise.
>>>
>>> Nick - thanks for the good overview. I highly appreciate you work.
>>>
>>> * The approach in R3 to change the position of the man is good, but it will 
>>> not
>>> end the discussions unfortunately,
>>>
>>> * R4 is bit too hippi for me. It reminds me of '70 music what is a super 
>>> super
>>> cool thing but at the time of writing, I wear my CouchDB hat and not the
>>> music hat :D
>>>
>>> * R5 is perfect for a sticker but ... I dunno - a lot of heavy red
>>>
>>> * R6 is the one I like most even though I don't know if it is better than we
>>> have today. It is modern, abstract and forces attention. Even though, the 
>>> red
>>> halt circle is very massive still ....
>>>
>>> All the best and Cheers
>>>
>>> Andy
>>>
>>> On 21 November 2014 06:38, Johs Ensby <[email protected]> wrote:
>>>
>>>> All,
>>>>
>>>> - "Data where you need it”
>>>> or
>>>> - “Live data where you need it"
>>>>
>>>> to try an squeeze in the VALUE of the replication feature.
>>>> We would then cover
>>>> - the product category “data”
>>>> - the main feature “where” (mobility across platforms, devices and
>>>> scale)
>>>> - the differentiator “live"
>>>>
>>>> Looking at the candidates:
>>>> - "Data where you need it"
>>>> - "Data wherever you need it"
>>>> - "Data everywhere”
>>>>
>>>> I would argue that
>>>> “wherever" is a stronger, but longer version of “where”, “where”
>>>> sounds to me more precise, and you certainly don’t need data
>>>> “everywhere”, the “need” is important, it is what moves us from
>>>> “everywhere” to “where”, the specific places
>>>>
>>>> The question remains who “you” are
>>>> I guess we are marketing the technology to developers, so the
>>>> developer (be it a system or biz developer) is the “you”.
>>>> The “you” has a challenge: providing data where she/he needs it — and
>>>> that is what CouchDB is the solution to.
>>>>
>>>> Nick,
>>>> following my many negative responses to your logo proposals:
>>>> I find R6 a fresh direction that could be an evolution of the current
>>>> logo without just diminishing or cluttering it
>>>> - it keeps a symbol that could be a couch, but in a new form
>>>> - it retains the simplicity, and the red C could become the icon alone
>>>>
>>>> - Johs
>>>>
>>>>
>>>>
>>>>> On 20 Nov 2014, at 21:32, Nick Pavlica <[email protected]> wrote:
>>>>>
>>>>> All,
>>>>> The slogan, "Data(,) wherever you need it", does summarize CouchDB
>>>>> and the surrounding community quite effectively.  I would like to
>>>>> add a
>>>> couple
>>>>> of options that are a little more succinct to the mix.
>>>>>
>>>>> - "Data where you need it"
>>>>> - "Data Everywhere"
>>>>>
>>>>> I have created a sample board with some of the updated logos that
>>>>> I've
>>>> been
>>>>> working on that use these potential mottos.
>>>>>
>>>>>
>>>>
>>> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pd
>>> f?d
>>>> l=0
>>>>
>>> <https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.p
>>> df?
>>>> dl=0
>>>>>
>>>>>
>>>>> I hope this helps cement some of the ideas that have been presented
>>>>> thus far.
>>>>>
>>>>> Regards!
>>>>> -- Nick Pavlica
>>>>>
>>>>>
>>>>> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <[email protected]
>>> <mailto:
>>>> [email protected]>> wrote:
>>>>>
>>>>>> +1 to "Data, wherever you need it." though I think I prefer it with
>>>>>> +the
>>>>>> comma.
>>>>>>
>>>>>> ----- Original Message -----
>>>>>> From: "Jan Lehnardt" <[email protected] <mailto:[email protected]>>
>>>>>> To: [email protected]
>>>>>> <mailto:[email protected]>
>>>>>> Sent: Thursday, November 20, 2014 5:25:39 PM
>>>>>> Subject: Re: New motto?
>>>>>>
>>>>>>
>>>>>>> On 20 Nov 2014, at 16:24 , Mike Broberg <[email protected]
>>> <mailto:
>>>> [email protected]>> wrote:
>>>>>>>
>>>>>>> Just some ideas -- if only to kick this thread back up when people
>>>>>>> have
>>>>>> returned from Apachecon Europe :P
>>>>>>> - Data that moves
>>>>>>> (from a short doc that Diana Thayer wrote:
>>>>>>> http://docs.cloudant.com/ <
>>>> http://docs.cloudant.com/>
>>>>>> guides/moving-clusters.html)
>>>>>>> - Data, with all the right moves
>>>>>>> - Set your data in motion
>>>>>>> - The freedom to move
>>>>>>> (a basic human right: https://en.wikipedia.org/wiki/ <
>>>> https://en.wikipedia.org/wiki/>
>>>>>> Human_rights#Freedom_of_movement)
>>>>>>> - Data that moves. Data that's freed.
>>>>>>> - Your data, wherever you need it
>>>>>>
>>>>>> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up
>>>>>> with
>>>>>>
>>>>>> “Data wherever you need it.” — which I still think is succinct,
>>>>>> neat, captures both the mobile and the big-data case, isn’t too
>>>>>> convoluted and totally memorable.
>>>>>>
>>>>>> Sleeping on this a couple of nights, I really like it :)
>>>>>>
>>>>>>   CouchDB
>>>>>>   Data wherever you need it.
>>>>>>
>>>>>> Best
>>>>>> Jan
>>>>>> --
>>>>
>>>>
>>>
>>>
>>> --
>>> Andy Wenk
>>> Hamburg - Germany
>>> RockIt!
>>>
>>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>>
>>> https://people.apache.org/keys/committer/andywenk.asc
>



-- 
Noah Slater
https://twitter.com/nslater

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