I agree that this is a really strong position now. :)

Good job everyone!

Best
Jan
--

> On 01 Dec 2014, at 18:33 , Noah Slater <[email protected]> wrote:
> 
> "Data where you need it." -- This is good as a single sentence.
> 
> "Data. Wherever you need it." -- I think I prefer a period here...
> 
> So my understanding is that:
> 
> WHY -- Getting your data where ever you need it (mobile, geolocations,
> cloud, etc)
> 
> HOW -- Sync protocol (with CouchDB as the reference implementation)
> 
> WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript, etc., etc.
> 
> Is it just me, or is this looking really strong now?
> 
> Alexander, BTW: I do not think it's an issue to have a slogan that
> someone else has used. Unless these people are also building database
> software, I don't think it's an issue (much like trademark law).
> 
> On 21 November 2014 at 16:13, Johs Ensby <[email protected]> wrote:
>> Heartwarming to see an advocate for the “Relax” (word and logo) attractive, 
>> differentiating and cool
>> How about..
>> 
>> Data where you need it. Relax.
>> 
>> Johs
>> 
>>> On 21 Nov 2014, at 16:01, Benjamin Young <[email protected]> wrote:
>>> 
>>> Weighing in a bit late here, but here's some thoughts out of reading the 
>>> thread and various suggestions:
>>> 
>>> Relax with your data.
>>> Your data's here. Relax.
>>> Relax. Your data is here.
>>> Data where you are.
>>> Cuddle with your data. ;)
>>> Data delivered.
>>> Marxist Data Management. ;)
>>> Relax. It's data time!
>>> 
>>> k...that's probably too many. :-P
>>> 
>>> One short comment on the logo. In it's current form, it's very inviting. 
>>> Many of the alternatives put forward (over the years) make it feel 
>>> corporate, distant, or generic. My CouchDB shirt (which is aging badly) 
>>> still gets compliments--from all kinds of people!
>>> 
>>> There's something very promising about any product that might make one feel 
>>> that relaxed, confident, happy, "chilling"--especially in a space (data 
>>> management) where it's usually all stress, corrupted backups, latency, lag, 
>>> and rejected writes and data loss.
>>> 
>>> Mario doesn't want a fire flower. He wants to shoot fire balls and destroy 
>>> goombas!
>>> http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/mario1.gif
>>> 
>>> :)
>>> 
>>> Keep up the greatness, all,
>>> Benjamin
>>> 
>>>> -----Original Message-----
>>>> From: Andy Wenk [mailto:[email protected]]
>>>> Sent: Friday, November 21, 2014 7:26 AM
>>>> To: [email protected]
>>>> Subject: Re: New motto?
>>>> 
>>>> I like most in order:
>>>> 
>>>> "Data where you need it."
>>>> 
>>>> "Data wherever you need it."
>>>> 
>>>> "Data everywhere”
>>>> 
>>>> I love the word "need" in the slogan because it transports reliability. 
>>>> Not only
>>>> everywhere but where I need the data.  The proposed version of Jan (and
>>>> Noah) with "wherever" is a bit stronger than only "where" but when you
>>>> speak the sentence (at least for me) the version with "where" rolls more, 
>>>> or
>>>> is more concise.
>>>> 
>>>> Nick - thanks for the good overview. I highly appreciate you work.
>>>> 
>>>> * The approach in R3 to change the position of the man is good, but it 
>>>> will not
>>>> end the discussions unfortunately,
>>>> 
>>>> * R4 is bit too hippi for me. It reminds me of '70 music what is a super 
>>>> super
>>>> cool thing but at the time of writing, I wear my CouchDB hat and not the
>>>> music hat :D
>>>> 
>>>> * R5 is perfect for a sticker but ... I dunno - a lot of heavy red
>>>> 
>>>> * R6 is the one I like most even though I don't know if it is better than 
>>>> we
>>>> have today. It is modern, abstract and forces attention. Even though, the 
>>>> red
>>>> halt circle is very massive still ....
>>>> 
>>>> All the best and Cheers
>>>> 
>>>> Andy
>>>> 
>>>> On 21 November 2014 06:38, Johs Ensby <[email protected]> wrote:
>>>> 
>>>>> All,
>>>>> 
>>>>> - "Data where you need it”
>>>>> or
>>>>> - “Live data where you need it"
>>>>> 
>>>>> to try an squeeze in the VALUE of the replication feature.
>>>>> We would then cover
>>>>> - the product category “data”
>>>>> - the main feature “where” (mobility across platforms, devices and
>>>>> scale)
>>>>> - the differentiator “live"
>>>>> 
>>>>> Looking at the candidates:
>>>>> - "Data where you need it"
>>>>> - "Data wherever you need it"
>>>>> - "Data everywhere”
>>>>> 
>>>>> I would argue that
>>>>> “wherever" is a stronger, but longer version of “where”, “where”
>>>>> sounds to me more precise, and you certainly don’t need data
>>>>> “everywhere”, the “need” is important, it is what moves us from
>>>>> “everywhere” to “where”, the specific places
>>>>> 
>>>>> The question remains who “you” are
>>>>> I guess we are marketing the technology to developers, so the
>>>>> developer (be it a system or biz developer) is the “you”.
>>>>> The “you” has a challenge: providing data where she/he needs it — and
>>>>> that is what CouchDB is the solution to.
>>>>> 
>>>>> Nick,
>>>>> following my many negative responses to your logo proposals:
>>>>> I find R6 a fresh direction that could be an evolution of the current
>>>>> logo without just diminishing or cluttering it
>>>>> - it keeps a symbol that could be a couch, but in a new form
>>>>> - it retains the simplicity, and the red C could become the icon alone
>>>>> 
>>>>> - Johs
>>>>> 
>>>>> 
>>>>> 
>>>>>> On 20 Nov 2014, at 21:32, Nick Pavlica <[email protected]> wrote:
>>>>>> 
>>>>>> All,
>>>>>> The slogan, "Data(,) wherever you need it", does summarize CouchDB
>>>>>> and the surrounding community quite effectively.  I would like to
>>>>>> add a
>>>>> couple
>>>>>> of options that are a little more succinct to the mix.
>>>>>> 
>>>>>> - "Data where you need it"
>>>>>> - "Data Everywhere"
>>>>>> 
>>>>>> I have created a sample board with some of the updated logos that
>>>>>> I've
>>>>> been
>>>>>> working on that use these potential mottos.
>>>>>> 
>>>>>> 
>>>>> 
>>>> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pd
>>>> f?d
>>>>> l=0
>>>>> 
>>>> <https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.p
>>>> df?
>>>>> dl=0
>>>>>> 
>>>>>> 
>>>>>> I hope this helps cement some of the ideas that have been presented
>>>>>> thus far.
>>>>>> 
>>>>>> Regards!
>>>>>> -- Nick Pavlica
>>>>>> 
>>>>>> 
>>>>>> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <[email protected]
>>>> <mailto:
>>>>> [email protected]>> wrote:
>>>>>> 
>>>>>>> +1 to "Data, wherever you need it." though I think I prefer it with
>>>>>>> +the
>>>>>>> comma.
>>>>>>> 
>>>>>>> ----- Original Message -----
>>>>>>> From: "Jan Lehnardt" <[email protected] <mailto:[email protected]>>
>>>>>>> To: [email protected]
>>>>>>> <mailto:[email protected]>
>>>>>>> Sent: Thursday, November 20, 2014 5:25:39 PM
>>>>>>> Subject: Re: New motto?
>>>>>>> 
>>>>>>> 
>>>>>>>> On 20 Nov 2014, at 16:24 , Mike Broberg <[email protected]
>>>> <mailto:
>>>>> [email protected]>> wrote:
>>>>>>>> 
>>>>>>>> Just some ideas -- if only to kick this thread back up when people
>>>>>>>> have
>>>>>>> returned from Apachecon Europe :P
>>>>>>>> - Data that moves
>>>>>>>> (from a short doc that Diana Thayer wrote:
>>>>>>>> http://docs.cloudant.com/ <
>>>>> http://docs.cloudant.com/>
>>>>>>> guides/moving-clusters.html)
>>>>>>>> - Data, with all the right moves
>>>>>>>> - Set your data in motion
>>>>>>>> - The freedom to move
>>>>>>>> (a basic human right: https://en.wikipedia.org/wiki/ <
>>>>> https://en.wikipedia.org/wiki/>
>>>>>>> Human_rights#Freedom_of_movement)
>>>>>>>> - Data that moves. Data that's freed.
>>>>>>>> - Your data, wherever you need it
>>>>>>> 
>>>>>>> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up
>>>>>>> with
>>>>>>> 
>>>>>>> “Data wherever you need it.” — which I still think is succinct,
>>>>>>> neat, captures both the mobile and the big-data case, isn’t too
>>>>>>> convoluted and totally memorable.
>>>>>>> 
>>>>>>> Sleeping on this a couple of nights, I really like it :)
>>>>>>> 
>>>>>>>  CouchDB
>>>>>>>  Data wherever you need it.
>>>>>>> 
>>>>>>> Best
>>>>>>> Jan
>>>>>>> --
>>>>> 
>>>>> 
>>>> 
>>>> 
>>>> --
>>>> Andy Wenk
>>>> Hamburg - Germany
>>>> RockIt!
>>>> 
>>>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>>> 
>>>> https://people.apache.org/keys/committer/andywenk.asc
>> 
> 
> 
> 
> -- 
> Noah Slater
> https://twitter.com/nslater

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