----- Original Message -----
From: "Brad Thompson" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Friday, October 12, 2001 12:12 PM
Subject: RE: [Ogf-l] OGL Logo


> > Reginald Cablayan
> >
> > I don't think you need a minimum, other than using the OGL.
> >
> > But what other control can you put with an OGL icon? Some may
> > criticize that
> > the logo would create a set of canon among OGC. For example, a
> > standardized
> > firearms rule that should everyon should follow using this scale when
> > applying this icon to your product.
>
> And who decides what is canon?  First-to-print is a terrible standard.
> No, the only thing an OGL logo can represent is that the product
> contains OGC. The 5% OGC is the only thing that has any meaning.
> Otherwise you could use the OGL and produce a work that has no OGC,
> just PI and closed content. THAT would be a true disservice to the
> mark, and what we should be concerned about.
>
> The only reason a publisher would use such a mark is if they believe it
> will increase sales because of some sort of buyer perception that Open
> is Good. More realistically, they will use the logo to indicate that
> Open means D&D Compatible, which is exactly what the d20 logo is
> supposed to do.

But the OGL has no limit, other than if you have only one OGC in your entire
product, then you must apply the OGL. What if that one OGC is less than the
minimum stated for the OGL icon trademark license?

Granted, it will give you buying power. And people may adhere to it, but
only if your OGL-based products takes off. At least the d20 System got a
good start with an already popular product, Dungeons & Dragons.

Of course, current d20-based products like the Scarred Lands and its
trademark may also use the d20 logo to help launch their product as a
household name. Once that trademark got some buying value (hopefully in the
near future), the publisher may decide to drop the d20 logo and STL
altogether and use the Scarred Land trademark to market as an OGL-based
product line (without the restrictions put on by d20 trademark license).

But we're talking about a generic OGL icon based on the terms of the OGL
itself, with no other restriction other than some control of the icon so no
one misuse or abuse it, because once it is misused, the consumers will avoid
such a marking in fear of being ripped off, and that would sully the icon's
significance.

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