Hard to come up with another car manufacturer that currently pushes their
involvement in motor sport more than Mazda, at least in the popular media
stream.
BTW, Ford is less involved with Mazda since they sold off a chunk of Mazda -
previously Ford owned 33.9% of Mazda, as of 11/08 Ford's share was reduced
to 13.4%
Kenneth Waller
http://www.tinyurl.com/272u2f
----- Original Message -----
From: "Doug Franklin" <[email protected]>
Subject: Re: photographing outdoor car shows
paul stenquist wrote:
I worked on Mazda advertising for a while. Dont any more. But I'm
surprised they haven't taken more advantage of their motorsports
support. It seems that would play well to their demographic.
Man, you're not the only one. They've tried a couple of times but without
much heart or serious effort. I do see occasional ads where they claim
that on any given weekend, more people are racing Mazdas than any other
marque. Maybe there's just not enough of an enthusiasts' market to keep
them in the black. Or maybe Ford doesn't want to dilute their own
motorsports marketing message. Or maybe something completely different.
I don't know.
--
Thanks,
DougF (KG4LMZ)
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