Tom C wrote:

>I suspect B&H is required to meet the terms of the advertisement, by
>law

No they aren't, in fact. Under the law an advertisement is considered
"informational", not an "offer". When the customer attempts to make
the purchase that customer is making an "offer" which is then open to
"acceptance" (or not) by the seller.

Deliberate false advertising is certainly illegal, but laws do make
allowance for mistakes, typos, etc. in advertising.

HOWEVER... In this case it appears that B&H *did* accept the offer by
billing the customer's credit card. At that point they were legally
bound to provide the goods at the agreed-upon price. The advertising
is irrelevant.

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